fightfakes Archives - Blog by Lasersec Technologies

Leading Manufacturer of Anti-Counterfeit Solutions

Tag: fightfakes

The Role of Advanced Security Features in Meeting Pharma Regulatory Compliance

In the highly regulated pharmaceutical industry, compliance is non-negotiable. With patient safety, product authenticity, and global supply chain integrity at stake, manufacturers must adhere to

Counterfeit products are an escalating issue worldwide, but their impact is especially devastating in emerging markets, where regulatory frameworks and enforcement capabilities are often still developing. From pharmaceuticals and FMCG to electronics and apparel, counterfeit goods pose significant risks, including endangering lives, undermining brand reputation, and slowing economic progress.

This blog delves into why anti-counterfeiting solutions are essential for these markets and how they can address critical challenges to create a safer and more robust industrial ecosystem.

The Scale of Counterfeiting in Emerging Markets

Emerging markets such as India, Southeast Asia, Africa, and parts of South America are highly vulnerable to counterfeiting. According to the Organisation for Economic Co-operation and Development (OECD), counterfeit goods account for 3.3% of global trade, with a significant concentration in emerging regions.

Key drivers behind this issue include:

1. Weak Enforcement of Regulations: Many emerging markets lack the resources or updated policies to combat counterfeiting effectively.
2. Affordable Counterfeits Flooding the Market: A large population with limited purchasing power often chooses counterfeit goods over authentic ones, unknowingly risking their health and safety.
3. Complex and Globalized Supply Chains: Counterfeiters exploit gaps in traceability and security during the manufacturing and distribution process.

Why Anti-Counterfeiting Solutions Are Indispensable

1. Ensuring Consumer Safety
Counterfeit products can cause irreversible harm, particularly in industries like pharmaceuticals. For instance, a study by the World Health Organization (WHO) found that 1 in 10 medical products in low- and middle-income countries is substandard or fake.

Example: A counterfeit malaria drug in Africa recently resulted in thousands of deaths due to ineffective treatment.
Implementing advanced track-and-trace systems, tamper-evident packaging, and holographic foils ensures that only safe, authentic products reach end users.

2. Preserving Brand Reputation
A brand is only as strong as the trust consumers place in it. Counterfeit products tarnish this trust and harm long-term customer loyalty. Anti-counterfeiting technologies like holographic labels, security QR codes, and blockchain systems safeguard brands by making counterfeiting nearly impossible.

Example: A leading electronics brand in India implemented QR code-based verification on its packaging, drastically reducing counterfeit complaints.

3. Boosting Economic Growth
Counterfeiting drains resources from legitimate businesses and reduces government tax revenues. The International Chamber of Commerce estimates that counterfeiting and piracy cost the global economy $4.2 trillion annually. By adopting anti-counterfeiting measures, businesses in emerging markets can thrive, creating jobs and boosting GDP.

4. Facilitating Regulatory Compliance
Governments in emerging markets are increasingly introducing stringent regulations, especially in pharmaceuticals and FMCG.

Example:
India’s Drug Authentication & Verification Application (DAVA): Requires pharmaceutical exporters to serialize and track products through QR codes.
Brands that adopt serialization and track-and-trace systems stay ahead of regulatory demands, reducing compliance risks.

5. Enhancing Global Trade Credibility
Counterfeiting affects not just local markets but also the global perception of emerging market brands. By incorporating holographic technologies and other advanced solutions, these brands can build international credibility, opening doors to broader trade opportunities.

Tailored Anti-Counterfeiting Solutions for Emerging Markets

Holographic Technologies
Cost-effective and visually distinctive, holograms are a proven way to authenticate products. These can be used as labels, security strips, or integrated into packaging.

Track-and-Trace Systems
Digital traceability ensures complete transparency across the supply chain, identifying counterfeit interference early.

QR Code Authentication
Easily scanned by consumers, QR codes empower buyers to verify authenticity directly, increasing trust in the product.

Tamper-Evident Packaging
Packaging that visibly reveals interference deters counterfeiters while reassuring consumers.

Blockchain Solutions
Immutable and transparent, blockchain technology provides end-to-end product verification, making it ideal for industries like luxury goods and pharmaceuticals.

A Brighter Future for Emerging Markets

For emerging markets to unlock their full potential, tackling counterfeiting is essential. With the right combination of anti-counterfeiting technologies and strategic implementation, industries can protect consumer safety, preserve brand trust, and fuel economic growth.

Let’s work together to secure your brand and supply chain from counterfeit threats. Contact us today for a demo of our advanced anti-counterfeiting solutions!

About Lasersec Technologies
We are a leading manufacturer of holographic solutions designed to combat counterfeiting. Our dedicated R&D team continuously seeks innovative solutions, ensuring that all our offerings are original and free from external interference. With successful business alliances in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, the United Kingdom, and across Europe, we are committed to enhancing product security worldwide.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

December 5, 2024

Manish Garg

Why Anti-Counterfeiting Solutions are Critical for Emerging Markets?

Counterfeit products are an escalating issue worldwide, but their impact is especially devastating in emerging markets, where regulatory frameworks and enforcement capabilities are often still

In the pharmaceutical industry, the integrity of the supply chain is crucial for ensuring product safety and maintaining consumer trust. With the rise in counterfeit drugs and regulatory scrutiny, tamper-proof labels have emerged as a vital component in enhancing security throughout the supply chain.

This blog explores the multifaceted benefits of tamper-proof labels and their significance for pharmaceutical companies.

1. Enhanced Product Security
Tamper-proof labels serve as a first line of defense against unauthorized access and product tampering. By incorporating features like VOID markings or holographic elements, these labels make it evident when a package has been compromised. This transparency is crucial for maintaining the safety of pharmaceuticals, as it allows manufacturers and consumers to identify potentially harmful products.

2. Counterfeit Prevention
Counterfeit drugs pose a significant risk to public health and safety. Tamper-proof labels help combat this issue by providing a unique identifier for each product, which can be verified throughout the supply chain. By employing technologies like QR codes or RFID tags, companies can ensure that their products are authentic and traceable, thereby protecting their brand and consumers.

3. Regulatory Compliance
Compliance with stringent regulations is a necessity for pharmaceutical companies. Tamper-proof labels aid in meeting these requirements by providing a visible assurance that products have not been tampered with. This is particularly important for meeting guidelines set forth by regulatory bodies, which often mandate tamper-evident packaging to enhance consumer safety.

4. Improved Traceability
Traceability is a critical aspect of the pharmaceutical supply chain, especially when it comes to recalling products or investigating incidents. Tamper-proof labels enhance traceability by integrating tracking technologies that allow manufacturers to monitor the journey of their products from production to distribution. This capability not only aids in swift responses to safety concerns but also bolsters accountability within the supply chain.

5. Boosting Consumer Confidence
In today’s market, consumers are increasingly concerned about the authenticity and safety of the products they purchase. By utilizing tamper-proof labels, pharmaceutical companies can reassure consumers that their products are secure and trustworthy. This commitment to safety enhances brand reputation and fosters loyalty among customers.

As the pharmaceutical industry continues to evolve, the importance of tamper-proof labels in the supply chain cannot be overstated. By providing enhanced security, preventing counterfeiting, ensuring regulatory compliance, improving traceability, and boosting consumer confidence, these labels play a pivotal role in protecting both products and brands. Investing in advanced tamper-proof labeling solutions is not just a regulatory requirement; it is a strategic move towards safeguarding the integrity of the pharmaceutical supply chain.

Contact Us for a Consultation
Looking to customize blister foil solutions for your products? Our team at Lasersec Technologies is here to help! We specialize in providing tailored packaging solutions that meet your unique needs and enhance product security. Let’s work together to protect your brand and ensure the safety of your consumers.

If you are a manufacturer or business seeking smart packaging, look no further. Our team possesses the knowledge, experience, and expertise to help you find the best tailored solution.

Reach out today, and we will provide you with customized support for a smooth process. We are your one-stop solution to combat counterfeiting and create a secure environment for your business. With reduced counterfeiting, maintain sales and boost customer trust.

Stay proactive, stay vigilant, and invest in effective anti-counterfeit solutions for a counterfeit-free future.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

November 19, 2024

Manish Garg

Understanding the Benefits of Void Tamper-Proof Labels in the Supply Chain for Pharma Products

In the pharmaceutical industry, the integrity of the supply chain is crucial for ensuring product safety and maintaining consumer trust. With the rise in counterfeit

In the competitive pharmaceutical landscape, ensuring product integrity while maintaining robust consumer engagement is crucial for manufacturers. Tamper-proof labels not only safeguard against counterfeiting but also facilitate valuable interactions with consumers. This blog explores the multifaceted advantages of implementing tamper-proof labeling solutions, highlighting their role in compliance and market differentiation.

Understanding the Importance of Tamper-Proof Labels

Tamper-proof labels serve as a frontline defense against counterfeit products that jeopardize consumer safety and brand reputation. With the global rise in counterfeit drugs, regulatory bodies are increasingly emphasizing the importance of implementing effective anti-counterfeiting measures. By adopting tamper-proof labels, pharmaceutical manufacturers can significantly enhance product security while adhering to industry standards.

These labels are designed to show visible signs of tampering, ensuring that any unauthorized access is immediately apparent. This feature not only protects the integrity of the product but also demonstrates the manufacturer’s commitment to quality and consumer safety.

Capturing Consumer Information: A Strategic Advantage

One of the innovative functionalities of modern tamper-proof labels is their ability to capture critical consumer information. By integrating data capture technology, manufacturers can gather:

1. Mobile Numbers: Essential for establishing direct communication channels for marketing and feedback.
2. Names: Personalizing interactions enhances customer loyalty and fosters a deeper brand connection.
3. GPS Information: Understanding consumer demographics and geographic distribution enables tailored marketing strategies and more efficient product distribution.

By leveraging this data, pharmaceutical companies can refine their marketing efforts, develop targeted campaigns, and ultimately drive higher engagement levels.

The Role of Authentication Messages

When consumers scan tamper-proof labels, they receive an authentication message that reinforces the legitimacy of the product. This feature serves multiple purposes:

1. Building Trust: By confirming the product’s authenticity, manufacturers can alleviate consumer concerns about counterfeit products, fostering trust and loyalty.
2. Providing Information: Authentication messages can also deliver valuable insights regarding product usage, safety information, and manufacturer contact details, enhancing the overall customer experience.

This transparent communication not only benefits consumers but also strengthens the manufacturer’s reputation in the marketplace.

Key Benefits for Pharmaceutical Manufacturers

Adopting tamper-proof labels equipped with consumer data capture and authentication features presents several strategic advantages for pharmaceutical manufacturers:

1. Enhanced Compliance: Implementing tamper-proof labels can help meet regulatory requirements and industry standards, ensuring compliance in an increasingly stringent environment.
2. Improved Consumer Engagement: By capturing consumer data, manufacturers can develop targeted marketing strategies that resonate with their audience, leading to higher engagement rates.
3. Data-Driven Decision Making: Insights gleaned from consumer interactions allow manufacturers to refine product offerings and tailor marketing strategies to meet consumer needs effectively.
4. Strengthened Brand Integrity: Utilizing tamper-proof labels signals to consumers that the manufacturer prioritizes quality and safety, enhancing brand reputation and consumer loyalty.

FAQs for Pharmaceutical Manufacturers

1. What are tamper-proof labels?
Tamper-proof labels are security labels designed to indicate whether a product has been tampered with, providing visible evidence of unauthorized access.

2. How can tamper-proof labels capture consumer data?
These labels can incorporate technology that allows for the collection of consumer information, such as mobile numbers and GPS data, when scanned.

3. What benefits do authentication messages provide for manufacturers?
Authentication messages enhance consumer trust in product legitimacy, while also providing valuable information about the product.

4. Are tamper-proof labels necessary for all pharmaceutical products? While not mandated for all products, implementing tamper-proof labels is highly recommended to protect against counterfeiting and enhance consumer confidence.

For pharmaceutical manufacturers, investing in tamper-proof labels with advanced consumer engagement features is not just about compliance—it’s a strategic move to strengthen brand integrity and foster consumer trust. By capturing valuable consumer data and providing authentication, manufacturers can differentiate themselves in a competitive market.

As the pharmaceutical industry battles counterfeiting and product tampering, choosing the right blister foil is crucial. By adopting advanced options like holographic designs and QR code integration, companies can enhance security measures while promoting their commitment to quality and safety.

Ready to Protect Your Brand?

For a deeper understanding of how tamper-proof labels can enhance your operational security and consumer engagement, request a demo to explore how our customized blister foil solutions can elevate your pharmaceutical packaging and protect your brand in today’s competitive market!

If you are a manufacturer or business seeking smart packaging, look no further. Our team possesses the knowledge, experience, and expertise to help you find the best tailored solution.

Stay proactive, stay vigilant, and invest in effective anti-counterfeit solutions for a counterfeit-free future.

About Lasersec Technologies

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

November 6, 2024

Vikas Bhatnagar

The Dual Benefits of Tamper-Proof Labels: How Tamper-Proof Labels Meet the Needs of Pharma Decision-Makers

In the ever-evolving pharmaceutical landscape, ensuring product safety and integrity is paramount. One critical factor in achieving this goal is selecting the right blister foil. With a variety of options available, understanding their benefits is essential for enhancing pharmaceutical security.

Overview of Blister Foil Options
Blister foils play a vital role in protecting pharmaceutical products from contamination and ensuring stability. Here’s a closer look at some popular options:

1. Blister Foil with Security Effect:
This foil incorporates advanced security features, making replication challenging. It provides visible signs of tampering, offering peace of mind for manufacturers and consumers alike.

2. Holographic Blister Foil:
Known for its visually striking appearance, this foil uses holographic effects to deter counterfeiting, enhancing both security and brand appeal on retail shelves.

3. Holographic Blister Foil with QR Code:
This interactive option allows consumers to verify product authenticity through a QR code, adding an essential layer of protection.

4. Transparent Holographic Strip Foil:
Perfect for showcasing products, this foil combines visibility with security, instilling consumer confidence.

Selecting the Right Foil for Your Risk Profile
The risk profile of your product significantly influences your choice of blister foil. High-value medications or those vulnerable to counterfeiting require advanced security features, while lower-risk items can opt for simpler solutions. Assessing your product’s market and potential threats will guide you in selecting the most appropriate foil.

Key Security Features to Consider
When evaluating blister foils, focus on these key features:

1. Holographic Effect:
Deters duplication and counterfeiting, while its unique light-reflective properties enhance security.

2. QR Code Integration:
This feature fosters trust by allowing consumers to authenticate products easily, ensuring transparency in the supply chain.

3. Transparent Elements:
These maintain product visibility while providing essential security, striking a balance crucial for consumer confidence.

Blister Foil with Security Effect vs. Holographic Blister Foil
Blister Foil with Security Effect is ideal for high-value pharmaceuticals where tampering poses significant risks. Its visible signs of interference deter counterfeiting.

Conversely, Holographic Blister Foil is suitable for brands seeking to enhance market presence. Its aesthetic appeal, combined with security features, effectively merges branding and protection.

Balancing Visibility, Security, and Compliance
Finding the right balance among visibility, security, and compliance is essential. Blister foils must adhere to regulatory standards while ensuring products remain visible to consumers. Manufacturers should carefully evaluate their needs and select foils that meet industry regulations without compromising product safety.

Impact on Brand Protection and Counterfeiting Prevention
The choice of blister foil directly affects brand protection and counterfeiting prevention. By selecting the right foil, pharmaceutical companies can reduce the risk of counterfeiting, safeguarding their reputation. A robust anti-counterfeiting strategy not only protects products but also fosters consumer trust, enhancing long-term loyalty.

Ready to Protect Your Brand?
Request a Demo to explore how our customized blister foil solutions can elevate your pharmaceutical packaging and protect your brand in today’s competitive market!

If you are a manufacturer or business seeking smart packaging, look no further. Our team possesses the knowledge, experience, and expertise to help you find the best tailored solution.

Stay proactive, stay vigilant, and invest in effective anti-counterfeit solutions for a counterfeit-free future.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

October 7, 2024

Vikas Bhatnagar

Choosing the Right Blister Foil: A Guide to Enhancing Pharmaceutical Security

In the ever-evolving pharmaceutical landscape, ensuring product safety and integrity is paramount. One critical factor in achieving this goal is selecting the right blister foil.

In today’s competitive automotive market, protecting your brand integrity is paramount. Counterfeit products not only damage your reputation but also pose serious safety risks to consumers. As a manufacturer, in the automotive industry, it’s essential to understand the impact of counterfeits and implement effective solutions to safeguard your brand and bottom line.

The Consequences of Counterfeits
Counterfeit automotive parts can infiltrate the market through various channels, including unauthorized dealerships, online platforms, and even unsuspecting consumers. These fake products often mimic the appearance of genuine parts but lack the quality and reliability of authentic components.

The consequences of counterfeit automotive parts can be severe:

Safety Risks: Inferior counterfeit parts may compromise vehicle performance and safety standards, putting drivers, passengers, and pedestrians at risk of accidents or injuries.

Reputation Damage: Consumers who unknowingly purchase counterfeit parts may experience product failures or malfunctions, leading to dissatisfaction with your brand and negative word-of-mouth publicity.

Legal Liabilities: Automotive manufacturers can face legal liabilities if counterfeit parts cause accidents or fail to meet regulatory standards, resulting in costly lawsuits and damage to corporate credibility.

Revenue Loss: Counterfeit products undercut legitimate sales and revenue streams, impacting your bottom line and market share.

Effective Anti-Counterfeit Solutions
Fortunately, automotive manufacturers have access to advanced anti-counterfeit solutions to protect their brand reputation and revenue streams.

Here are some effective strategies:

1. Holographic Labels: Integrating holographic labels with unique patterns and features into product packaging can help distinguish genuine parts from counterfeit imitations. These labels are difficult to replicate and provide a visible deterrent to counterfeiters. Read more here

2. Anti-Counterfeit Labels: Utilizing specialized anti-counterfeit labels embedded with covert or overt security features, such as microtext, color-shifting inks, or UV printing, enables easy authentication of genuine products while deterring counterfeiters. Read more here

3. Tamper-Proof Holograms: Incorporating tamper-proof holograms into product seals or packaging adds an additional layer of security, making it evident if a product has been tampered with or manipulated. Read more here

4. Track-and-Trace Technologies: Implementing track-and-trace technologies, such as RFID tags or QR codes, allows automotive manufacturers to monitor product movements throughout the supply chain and verify authenticity at every stage. Read more here

Protect Your Brand Integrity
As automotive manufacturers, protecting your brand integrity is essential for long-term success and customer trust. By investing in robust anti-counterfeit solutions and fostering a culture of authenticity and transparency, you can safeguard your brand reputation, ensure product safety, and preserve your bottom line.

Together, let’s combat counterfeiting and uphold the highest standards of quality and integrity in the automotive industry.

If you’re a manufacturer or business and looking for smart packaging for your products, look no further than us. We have the knowledge, experience, and expertise to help you to find the best solution that works for your business.

Reach out to us to discuss and our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.

Stay proactive, stay vigilant, and invest in the right anti-counterfeit solutions to ensure a counterfeit-free future.

About Lasersec Technologies

We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

April 5, 2024

Manish Garg

The Cost of Counterfeits: How Automotive Manufacturers Can Protect Their Brand and Bottom Line

In today’s competitive automotive market, protecting your brand integrity is paramount. Counterfeit products not only damage your reputation but also pose serious safety risks to

In today’s global market, where food safety and authenticity are paramount concerns, implementing robust anti-counterfeit measures is imperative for safeguarding both consumers and brands against the pervasive threat of food adulteration. As a world-leading anti-counterfeit solutions manufacturer, we recognize the critical role of innovative technology and strategic approaches in combating this menace.

Leveraging Advanced Technologies
One of the most potent weapons against counterfeit food products is the integration of advanced authentication technologies. Incorporating unique identifiers such as QR codes, RFID tags, or invisible markers enables consumers and stakeholders to verify the authenticity of food items instantly. By scanning these identifiers using smartphones or specialized readers, individuals can access real-time information about the product’s origin, manufacturing date, and distribution history.

Tamper-Evident Features
In addition to authentication technologies, tamper-evident features play a pivotal role in maintaining the integrity of food packaging. Seals, bands, and labels equipped with tamper-proof mechanisms serve as visual indicators of product authenticity and tampering attempts. By employing these features, brands can instill confidence in consumers while deterring fraudulent activities along the supply chain.

Enhanced Labeling Practices
Transparent and informative labeling practices are essential for empowering consumers to make informed purchasing decisions. Incorporating anti-counterfeit elements directly into product labels, such as holographic foils or microtext, adds an additional layer of security against counterfeit replication. Furthermore, clear and concise labeling regarding ingredients, nutritional information, and allergen warnings fosters trust and transparency between brands and consumers.

Seamless integration within the supply chain is fundamental to the effectiveness of anti-counterfeit solutions. From production facilities to retail outlets, real-time tracking and traceability enable stakeholders to monitor the movement of goods and identify potential vulnerabilities. By deploying integrated authentication platforms, brands can fortify the entire supply chain against counterfeit infiltration and unauthorized diversion.

The battle against food adulteration requires a multi-faceted approach that combines technological innovation, regulatory compliance, and stakeholder collaboration. By embracing customized anti-counterfeit solutions, the food industry can uphold the highest standards of safety, authenticity, and integrity, thereby ensuring the well-being of consumers and the sustainability of brands alike.

We, Lasersec Technologies, are leading anti-counterfeit solutions manufacturers that can secure the supply chains, protect the brand reputation, and ensure consumer safety.

If you’re a manufacturer or business and looking for smart packaging for your products, look no further than us. We have the knowledge, experience, and expertise to help you to find the best solution that works for your business. Reach out to us to discuss and our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.

Stay proactive, stay vigilant, and invest in the right anti-counterfeit solutions to ensure a counterfeit-free future.

About Lasersec Technologies
We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

February 25, 2024

Sonia Specialist

Implementing Customized Anti-Counterfeit Solutions to Combat Food Adulteration

In today’s global market, where food safety and authenticity are paramount concerns, implementing robust anti-counterfeit measures is imperative for safeguarding both consumers and brands against

In an age where food safety is paramount, the battle against counterfeit goods extends far beyond luxury items and into the very sustenance we consume daily. Anti-counterfeit solutions are no longer a luxury but a necessity, particularly in safeguarding the integrity of our food supply chain. From farm to fork, the risk of adulteration threatens not only consumer health but also the reputation of brands and the stability of entire industries.

(more…)

February 8, 2024

Manish Garg

The Role of Anti-Counterfeit Solutions in Combating Food Adulteration

In an age where food safety is paramount, the battle against counterfeit goods extends far beyond luxury items and into the very sustenance we consume

In today’s rapidly evolving technological landscape, the electronics industry stands at the forefront of innovation and progress. With the increasing global demand for electronic devices, the threat of counterfeit products has become a significant concern for both manufacturers and consumers alike.

(more…)

January 24, 2024

Vikas Bhatnagar

Protecting Your Brand: The Importance of Anti-Counterfeit Solutions for Electronics

In today’s rapidly evolving technological landscape, the electronics industry stands at the forefront of innovation and progress. With the increasing global demand for electronic devices,

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Leading Manufacturer of Anti-Counterfeit Solutions

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