As the apparel industry continues to evolve, so do the methods used by counterfeiters to produce and sell fake clothing and accessories. This is a major concern for apparel manufacturers, as it results in lost revenue and damage to their brand reputation.

To combat this problem, manufacturers have been turning to various anti-counterfeit solutions. However, as technology advances, it is important for them to stay informed about the latest trends and developments in the innovation in order to stay ahead of the game.

The anti-counterfeit solutions are constantly evolving, and manufacturers must be prepared to adapt and adopt new technologies and methods to keep up with the changing landscape. And it is very important for us to innovate latest holographic solutions to effectively combat counterfeiting. 

Fight against with Your Brand Fake Clothing with Lasersec Technologies

Recently, our company introduced the newest and most cutting-edge solutions to enable clothing manufacturers and the packaging of their products add an extra layer of security against tampering, authentication, and helps to monitor products.

The holographic clothing tags that we offer are all-in-one and can be customized to meet your needs. 

Let’s know more in detail about the products and how it can help your brand.

1. Holographic Tags with QR Code, blockchain technology code which enable apparel manufacturers like you to trace their products from production to purchase. It also helps your distributors, your dealers, and your customers valid code to confirm the clothes are original and authentic.

Holographic tags are small, tamper-evident labels that are attached to the clothing. They feature a holographic image or design that is difficult to replicate, making it easier to identify counterfeit products.

Whereas, QR codes are two-dimensional barcodes that can be scanned using a smartphone camera. We can add customized QR codes to the holographic tag or can even print directly onto the clothing. These codes can contain information about the clothes, such as its authenticity, origin, and manufacturing details.

Apparel Manufacturers can use the product inside or outside of the clothing.

Tags can be tied with clothing to secure the clothing product. As shown in the image here.

Same can be printed on the Polyester Labels with barcodes, QR codes, or text for easy scanning and data entry in a variety of sizes and shapes to suit different labeling needs. These can be applied inside the clothing tagging where hologram is already present in built which cannot be removed.

Let’s understand how our innovative product helps to fight counterfeit as follows: 

Manufacturer:
The manufacturer should attach a unique QR code to holographic label to each original clothing. The QR code must contains product information such as origin, manufacturing details, and authenticity verification. 
Even, we can implement multi-factor authentication (TOTP). Even, a proprietary watermark feature and a different visual look from standard barcodes distinguish these holographic tags with QR codes. The holographic label serves as a tamper-evident mark and provides an added layer of protection against counterfeits.

Consumer:
Consumers should scan the QR code using their smartphone camera. The QR code links to a database that contains the clothing information. By scanning the QR code, consumers can verify the originality of the clothing. A “success notification,” which signifies that the product has been authenticated, is given to the user after scanning. The user receives a warning if the QR code is tampered, letting them know that the code has been confirmed and the product is probably a counterfeit.

The blockchain-based anti-counterfeit code contains tamper-proof data, enabling flawless supply chain tracking.

Therefore, both manufacturer and consumers are benefited with this technology. You as Manufacturer can track the products and reduce the risk of counterfeits entering the market and also protect the company’s brand and revenue. Whereas Consumers can have confidence in their purchases and avoid the spread of counterfeit products. The use of QR codes and holograms provides a quick and easy way for consumers to verify the authenticity of a product.

2. VOID LABELS, an anti-tampering product, are made with customized void label patterns to assist and safeguard against tampering. A difficult-to-replicate light-colored pattern is produced, and the halftone screens used in the printing process are adjusted to create a dot pattern that is invisible to the human eye but detectable by a variety of scanners and copiers.

To deter theft, we make these substrates to function as tapes for the final outer corrugated cartons. Once the carton has been opened, these labels are taken off. 

Our latest products not only helps to combat counterfeit goods but also increases brand value:

1. Connects with customers
2. Real-time anomaly detection
3. Provides product details
4. Differentiate originals from fake
5. Provides satisfaction to customers
6. Higher Customer Engagement

Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also offer free samples and demonstrations to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your garment business. With less counterfeiting, you can maintain sales and increase customer trust.

Shield your business with our advanced technology solutions

About Lasersec Technologies

We are one of the top and most reliable producers of anti-counterfeiting goods, as well as an innovator who continually identifies any need from many facets of the apparel business and offers workable solutions. Based on the needs of a garment industry, we create and adapt product, sustained research and development carried out by a competent team of experts assisted by well-equipped facilities, staying up to date with cutting-edge technology, and developing ground-breaking new goods and applications.

You can reach us via email at mktg@lasersec.in or by phone at +91 -11-45637955.