In this era of technological advancement, there has been an increase in fake news and misleading information. What is it which makes fake news so successful?
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Designer labeled products!! We love to own them. The urge to buy and own a high-end designer product can cost thousands of dollars. The counterfeit goods are at a rise because there is an increasing demand to own them. Even a crooked stitching or an off logo doesn’t stop the consumers from buying them.

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Counterfeit food is a real global issue in restaurants, online suppliers, grocery stores and everywhere. The manufacturers use adulterated ingredients or may compromise on the quality. The USFDA and USDA (US Department of Agriculture) have various rules and regulations to save us from the counterfeit and fraud foods.

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In the automobile industry, the fake brands and the duplicates are infiltrating the market like poisonous mushrooms. However, before your premise is attacked, you can stop this nuisance from producing dent on your reputation through a series of techniques. Since your brand value is pristine and it drives you forward towards new customer bases, you should always try to protect it from the leeching hands of the counterfeit practices.

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As per research by the World Health Organization (WHO) recently 32 billion dollars have been earned by the producers of counterfeit medicines globally.

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Counterfeits are a multi-dollar underground industry which is imposing threats for any business or brand. Counterfeit products weaken the original company’s brand image.
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