Books are quintessential to say the very least and the source of wisdom and truth. Books are also written by humans and honestly being a writer is not that easy.

It takes a lot more than inspiration to churn out a compact book for the readers including the number of sleepless nights and little sacrifices that makes a book happen.

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The most significant producer of counterfeit items is from China, then comes Philippines, Thailand, India Malaysia, Singapore, Indonesia, Turkey, Pakistan, Ethiopia, and Kenya.

Each year countries trade goods worth trillions of dollars from aspirin to zucchini.  According to global customs data collected and analyzed by the OECD and the E-use intellectual property office, of all the imports entering countries by air, ship, road or rail, 2.5% are counterfeit or pirated goods.

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Nowadays, with steep competition in almost every industry, another industry is slowly flourishing behind the scenes – the counterfeit industry. For every single industry out there, there is a parallel in the world of the counterfeit.

What is truly shocking is that according to a recent survey, 7% of the world’s trade is now in counterfeit goods!
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Nowadays, the counterfeit industry is slowly gaining more and more prominence. This is happening mainly because of the steep competition in the market, and the average customer’s search for cheap goods.

Taking advantage of this trend in the market, a lot of manufacturers have now started using fake parts in electronic goods to cut down on production costs.

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The counterfeiting or diversion of products is a significant threat to the original manufacturers. Diversion is basically the selling of the original product through an illegal channel. Along with that counterfeiting has been slowly spreading like cancer which is also a growing concern for many brands.

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10 Trends expected to be seen in FMCG In 2018 are:

1.  Around the World
In 2018, it is likely that customers will be more invested in products that take the senses on a “tour of the world.” Since the Millennials and Gen Z are more adventurous than the previous generations, they are more likely to buy products with ethnic flavors and exotic ingredients.

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These days, it is quite common to run out of phone battery mostly due to the massive usage of our phone and most the times spent on social media platforms.

So even if you are outside, always use an authentic charger to charge device because the chances are that they can be harming the phone battery.

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Before jumping to conclusions and buying a cheap branded perfume, one must choose one of the above because cheap doesn’t always go with branded, if it does then there is something wrong with it.

Buying such duped products can also be harmful to your health as well.

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