With the advent of e-commerce and the global rise in online shopping the penetration of counterfeit goods has increased in the supply chain deriding the original companies.

The reason behind counterfeit goods reaching the consumers so easily is the fact that now the orders are being placed online and these goods can be easily shipped through unauthorized agents.

This is because every supplier is currently working with a group of sub-suppliers who in turn sourced from local suppliers. (more…)

Do you own a business which has a good reputation in the market and among customers? or Are you planning to launch a new portfolio but worrying about its counterfeit from the initial stages?

For brands that enjoy a good reputation and demand among the customers the owners often feel scared of counterfeiting of their goods and services leading to loss of business.

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With the increasing advancement in technology and the internet now apart from local markets even people are opting to buy things online.
Nowadayscounterfeit goods are not only available in general markets, but also you will face the same while shopping online like apparel sites, auctions sites to name a few. Most of the places offer lucrative deals to the consumers who turn in selling fake goods.
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It is already known to people what are counterfeit products. The cheaper quality products with the features of real products may be called counterfeit products. These products resemble the same as the real ones, but the quality is cheaper and may be harmful also.
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In today’s market, it becomes difficult to differentiate, the anal product from its counterfeited Avatar. Every single product out in the market from a hair clip to an Apple MacBook, are being increasingly falsified. However, with counterfeit, these factors are being hampered. The wings of fake products are spreading colossally.  (more…)

Today we are living in an era, where there is competition. The constant strive to attain the glory which is the aim of every player in the market.  But some players are not very much interested into the competition and instead seek to reach the pinnacle without actually going through the process of research and development which is the primary factor for thriving and establishing in the market.

Counterfeiting takes the place of the R&D, and the particular manufacturer seeks to attain that glory which is the fruit of immense hardship and dedication. They often fail to realize the fact that without actually going through hardship and struggle, even the attained glory is not complete!

  Types of the Brand and their possibility of being Counterfeited
Time was there when counterfeiting was only associated with bank notes. However today, there are no such limitations. Counterfeited goods are widely available. Virtually no article is excerpted from being falsified. From pins to cars, everything can be found in a counterfeited avatar. That being said, there are no specifications when it comes to counterfeited products. Brands of products include-

1.     Carter, Rolex, And Other Designer Brands- It is true that not everyone will be able to own Rolex and other similar designer brands. Not only they are very costly but are also not very widely available which makes sure that just a qualified and restricted amount of customers can reach them. But to be precise, these are the world’s most counterfeited goods.

2.     The North Face- Perhaps the most widely available counterfeited products is that of The North Face. The high-performance outdoor gear and apparel brand are specifically targeted and duplicated. For instance, as much as 50000 North Face jackets were seized from a warehouse in New York.

3.     Levis- One of the most sought-after denim brands globally, Levis is under a considerable counterfeiting attack. The internet is flooded with how to be guiding customers to avoid purchasing counterfeited Levi’s jeans.

4.     Tamiflu- Fake fashion at least doesn’t take life, but counterfeit drugs do! As much as horrifying it is even to hear, it is true that the Swine Flu drug Tamiflu have been reportedly counterfeited and the product has killed as much as 1 million people globally in a year.

5.     Ray-Ban- There will be hardly any person who hasn’t heard about Ray-Ban. One of the most popular shade brand Ray-Ban is also popularly counterfeited, and the market is flooded with the same.

 Although it is a fact that counterfeited goods can never match the quality of that of the original, but it undoubtedly hampers the trust of customers with the unique brand and grabs the market to some extent. And this very duplication has become a trend in today’s market.

It has been reported that globally there has been an unhealthy growth of counterfeit vehicles and their parts which puts the user safety to risk and is causing the automobile companies to lose millions. A majority of these parts which are counterfeit have come from China while a lot of them are locally generated as well. It is known that the two out of five spare parts which are sold are fake.

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Social Media and Forums have now empowered the common masses in such a way that they no more need to sue the company and take things to the court. They can just voice their displeasure on the comments or on the social media or leave negative reviews for the whole world to see.

This is a double aged sword as it has helped in the consumers voicing their opinions and keeps the companies in check to provide quality service but it can also destroy the reputation of the brand.
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