Nowadays, with steep competition in almost every industry, another industry is slowly flourishing behind the scenes – the counterfeit industry. For every single industry out there, there is a parallel in the world of the counterfeit.

What is truly shocking is that according to a recent survey, 7% of the world’s trade is now in counterfeit goods!
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Nowadays, the counterfeit industry is slowly gaining more and more prominence. This is happening mainly because of the steep competition in the market, and the average customer’s search for cheap goods.

Taking advantage of this trend in the market, a lot of manufacturers have now started using fake parts in electronic goods to cut down on production costs.

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The counterfeiting or diversion of products is a significant threat to the original manufacturers. Diversion is basically the selling of the original product through an illegal channel. Along with that counterfeiting has been slowly spreading like cancer which is also a growing concern for many brands.

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10 Trends expected to be seen in FMCG In 2018 are:

1.  Around the World
In 2018, it is likely that customers will be more invested in products that take the senses on a “tour of the world.” Since the Millennials and Gen Z are more adventurous than the previous generations, they are more likely to buy products with ethnic flavors and exotic ingredients.

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These days, it is quite common to run out of phone battery mostly due to the massive usage of our phone and most the times spent on social media platforms.

So even if you are outside, always use an authentic charger to charge device because the chances are that they can be harming the phone battery.

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Before jumping to conclusions and buying a cheap branded perfume, one must choose one of the above because cheap doesn’t always go with branded, if it does then there is something wrong with it.

Buying such duped products can also be harmful to your health as well.

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There are tons of good alluring deals on your branded headphones once you go through your local market. But those are mostly counterfeit goods or are cheap knock-offs of any original products that come under famous brands.

You can surely save yourself a fortune by buying one of these, but if you end up getting it from an unauthorized seller, it is highly likely that the product will turn out to be duped.

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Counterfeit products are immune to the present consumer base where people are often duped into buying these products. These are usually being mass produced and sold illegitimately at various places.

With its venture in the online market, fake goods are being sold exponentially, sometimes at reputable sites too. With that being said, this debauchery can be somewhat contained with proper anti-counterfeit technology or with awareness campaigns by the brands in order to educate the masses.  (more…)

Counterfeit has now grown itself to a new market itself. Luring in customers and selling them with the promises of any respective OG product is not only a very deplorable thing to do but is fraudulent. It so happens these days is that more people are buying counterfeit products without even realizing that.

A survey data released recently states that over a quarter of a particular demographic (global) are purchasing fake products like makeup, skincare products et al. 
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