In recent years, Kenya has been facing a growing threat that extends beyond its borders and poses a severe risk to public health: counterfeit medicines. These illicit pharmaceuticals infiltrate the market, endangering the lives of countless Kenyan citizens who unknowingly purchase and consume them.
In recent years, Kenya has been facing a growing threat that extends beyond its borders and poses a severe risk to public health: counterfeit medicines.
Counterfeiting has been one of the biggest threats to businesses and can be very costly for businesses selling branded goods—especially in emerging markets such as Africa. If left unchecked, counterfeiters can lead to a decrease in sales and a loss of brand equity.
This blog will cover the factors contributing to counterfeiting in Africa, its impact on businesses, and solutions to this issue.
Counterfeiting has been one of the biggest threats to businesses and can be very costly for businesses selling branded goods—especially in emerging markets such as
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