Counterfeit parts have become a pervasive issue in the automotive industry, posing risks to manufacturers and consumers alike. To combat this growing problem, advanced technologies such as holography have emerged as powerful tools in the fight against counterfeiting.
The global market is plagued by counterfeit products, causing immense financial losses and compromising consumer safety. As a world-leading anti-counterfeit solutions manufacturer, we understand the importance of protecting your brand and reputation.
Counterfeit drugs pose a significant threat to public health and safety, requiring innovative and effective solutions to combat this global problem.
In November, the Department of Pharmaceuticals took a crucial step towards addressing this issue by publishing a gazette notice. According to this notice, starting on August 1, 2023, the 300 most popular formulation brands will be required to incorporate a barcode or quick response (QR) code on their labels.
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Counterfeit products are becoming an increasingly pervasive problem in today’s global marketplace. From luxury goods to everyday items, counterfeiters are producing and selling fake versions of products at an alarming rate. This poses a significant risk to businesses of all sizes, as counterfeit products not only hurt their bottom line but also damage their reputation and customer trust.
Unfortunately, many business owners hold misconceptions about the impact of counterfeiting on their operations, leading them to believe that they are not at risk.
In this blog post, we’ll debunk five common myths about counterfeit products and explain how they can harm your business. By understanding the realities of counterfeiting and taking proactive steps to prevent it, businesses can protect themselves from the potentially devastating consequences of this illegal activity.
One common misconception about counterfeit products is that only big brands are at risk of counterfeiting. In reality, small and medium-sized businesses are also at risk. Counterfeiters don’t discriminate based on the size of the company. Any business with a product that is in demand is a potential target for counterfeiters.
For example, a small clothing company that sells popular designs could easily be targeted by counterfeiters looking to make a quick profit. This could lead to a loss of revenue, as well as damage to the company’s brand reputation.
Another common myth about counterfeit products is that they only impact a company’s revenue. In reality, counterfeiting can also damage a company’s brand reputation and customer loyalty. When customers purchase counterfeit products that are of inferior quality or don’t meet their expectations, they may associate those negative experiences with the legitimate brand.
For example, a consumer who purchases a counterfeit phone charger that fails to work could assume that the legitimate brand’s products are also unreliable. This can lead to long-term damage to a company’s reputation and loss of customer loyalty.
Some companies believe that only high-priced products or those with high profit margins are at risk of counterfeiting. However, counterfeiters can target any product, regardless of its price point or profit margin. In fact, low-cost products can be especially attractive to counterfeiters, as they can sell them at a high volume while still making a profit.
For example, counterfeiters have been known to produce low-cost items such as phone cases, jewelry, medicine, tyres etc. which can be sold in large quantities for a high profit margin.
Another common myth is that only companies that manufacture products overseas are at risk of counterfeiting. However, counterfeiting can occur anywhere in the supply chain, from manufacturing to distribution to retail.
For example, a retailer that purchases products from a third-party supplier may unknowingly sell counterfeit products to customers, which can lead to reputational damage and loss of customer trust.
Finally, some companies may believe that there’s no way to prevent counterfeiting. While it’s true that it’s difficult to completely eliminate counterfeiting, there are steps businesses can take to reduce their risk.
Investing in secure packaging solutions, such as hologram stickers or tamper-evident labels, can make it more difficult for counterfeiters to replicate products. Working with trusted manufacturers like us can also help ensure that the products being sold are legitimate.
We at Lasersec Technologies, recommend by understanding the realities of counterfeiting and take steps to protect the operations, businesses to reduce the risk of financial and reputational harm. Don’t let these common myths hold your business back from taking action against counterfeiting.
If you’re a manufacturer or business and looking for smart packaging for your products, look no further than us. We have the knowledge, experience, and expertise to help you to find the best solution that works for your business.
Reach out to us to discuss and ur team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.
Shield your business with our advanced technology solutions
We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.
You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.
Counterfeit products are a growing problem that can cause significant damage to businesses, consumers, and the economy. According to the Organization for Economic Co-operation and Development (OECD), the global trade in counterfeit goods is estimated to be worth over $500 billion annually.
Several industries, including luxury goods, technology, pharmaceuticals, and food products, produce counterfeit goods. In addition to seriously endangering the health and safety of people, counterfeit goods also hurt economies and legitimate enterprises by inhibiting innovation, growth, and investment. The usage of smart packaging is one of the most promising remedies for the issue of counterfeit goods.
Smart packaging is a potential solution to combat counterfeiting. Smart packaging incorporates technology into product packaging, providing additional features beyond the traditional functions of protection and containment. These features can include tamper-evident seals, authentication labels, and anti-counterfeiting technologies like QR codes, RFID tags, and holograms.
By incorporating these technologies into their packaging, businesses can prevent counterfeit products from entering the supply chain, protect consumer safety, and safeguard their brand reputation.
Smart packaging is an innovative solution that has the potential to revolutionize the way we think about packaging and its role in ensuring the safety and authenticity of the products we use every day. It offers a way to prevent counterfeiting and protect both consumers and businesses. Unlike traditional packaging, smart packaging can provide real-time information to consumers. The benefits of smart packaging are numerous and provide significant advantages for businesses.
Let’s talk about smart packaging we offer that can help prevent your products from being counterfeited.
Tamper-evident holograms are an essential feature of smart packaging. These holograms provide visual evidence that the product has been tampered with, which can deter counterfeiters from attempting to replace or alter the product. Tamper-evident holograms can include adhesive seals, shrink bands, and tear tapes, among others. These holograms are designed to break if the packaging is opened or tampered with, making it easy for consumers and retailers to spot any signs of interference. Read more
Anti-counterfeit labels are another effective feature of smart packaging. These labels use advanced security features such as holograms, watermarks, or RFID tags to authenticate the product’s origin and contents. Anti-counterfeit labels can be scanned with a smartphone or other device, enabling consumers and retailers to verify the product’s authenticity and ensure that it has not been tampered with. Read more
QR codes are increasingly used in smart packaging to provide additional information to consumers and retailers, including product details, manufacturer information, and expiration dates. QR codes can also be used as an anti-counterfeiting measure by encoding unique information into the code, which can be verified by the manufacturer or other authorized parties. Read More
Void and Tamper Proof Labels provide extra layer of protection to the products and it’s packaging. At the same time guarantee the authenticity of products and protects the integrity of the product throughout its supply chain. VOID Labels is one of the most used and liked label by various industries and their distributors. They are extremely customizable, protects from counterfeiting and is tamper proof because of it’s secure double printing seal. We offers security adhesives with an inviolability system. And can be customised adhesives which can have the logo of your company, the serial number of the product, or pre-set perforated lines. Read more
The blister foil with security printing is a new way to sell products. It is a type of packaging that helps to prevent counterfeiting and also provides a way to track the product’s authenticity. This is safe and user friendly and ideal for all types of pharmaceutical wraps such as tablets and capsules. This packaging is more popular in the market because of its benefits. Read more
As the global economy continues to evolve, businesses must stay ahead of the curve by embracing new technologies and meeting the evolving needs of consumers. Smart packaging represents a powerful tool for achieving these goals and staying competitive in today’s rapidly changing marketplace. By investing in smart packaging and leveraging its many benefits, businesses can unlock new opportunities for growth, reduce costs, and build stronger relationships with customers.
If you’re a manufacturer or business and looking for smart packaging for your products, look no further than us. We have the knowledge, experience, and expertise to help you to find the best solution that works for your business.
Reach out to us to discuss and ur team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.
Shield your business with our advanced technology solutions
We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.
You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.
In today’s global marketplace, businesses face a growing threat from counterfeiters who seek to profit from the sale of fake products. Counterfeit goods not only damage a business’s reputation and bottom line, but they can also pose serious risks to public health and safety.
As a result, companies are increasingly turning to anti-counterfeit solutions to protect their products and consumers. However, not all anti-counterfeit solutions are created equal, and businesses need to consider customization to effectively meet their unique needs.
Customized anti-counterfeit solutions offer businesses numerous benefits, including enhanced security, improved brand protection, and increased consumer trust. By tailoring anti-counterfeit technologies to their specific needs, businesses can improve product authentication, track their products throughout the supply chain, and monitor potential vulnerabilities.
Business of all sizes and in all sectors are impacted by the global problem of counterfeiting. It involves the production of fake goods that infringe on a company’s intellectual property rights, including trademarks, copyrights, and patents.
Counterfeit products not only damage a brand’s reputation but also pose serious health and safety risks to consumers. As a result, businesses need to take proactive measures to protect their brand and customers from counterfeiting. Selecting the right anti-counterfeit solution for your business is crucial.
Counterfeit clothing has been a growing problem for apparel manufacturers worldwide. With the rise of online shopping, it has become easier for counterfeiters to make and sell fake clothing, which has led to a significant loss of revenue for many reputable brands. Unbelievable quantities of apparel are being imitated; many estimates put the percentage as high as 30%. Frequently, these items are valued more than $2 billion!
Firstly, it’s important to understand the negative impact of counterfeit clothing on brand reputation. Counterfeit clothes are often of low quality, which can result in dissatisfied customers who are likely to never buy from that brand again. Additionally, the association of counterfeit products with a brand can lead to a loss of brand value and consumer trust. It can also lead to a negative impact on sales and revenue, as counterfeiters often sell their products at a lower price than the original brand, making it difficult for the original brand to compete.
US Polo and Tommy Hilfiger are both well-known global brands with a strong reputation for quality clothing. However, they have both faced challenges with fake brand clothes, which not only affects their revenue but also damages their brand reputation.
US Polo and Tommy Hilfiger are well-established brands in the fashion industry. According to Statista, the revenue of Tommy Hilfiger in 2020 was $6.1 billion, while US Polo had a revenue of $1.5 billion. Both brands have a strong presence in the global market, with Tommy Hilfiger being the more popular of the two. Their efforts to combat counterfeiting helped to strengthen their position in the market, as customers more likely to purchase from a brand that ensures the authenticity of its products.
US Polo and Tommy Hilfiger are two of the most well-known brands in the fashion industry, and as a result, they have been targeted by counterfeiters.
According to a report by the OECD, the value of counterfeit and pirated goods in the global market was $509 billion in 2016, and rose to $2.3 trillion by 2022. Counterfeiters meticulously copy the design and logo of these high-end brands and produce substandard products, which they sell at a fraction of the cost of the original.
To overcome this challenge, US Polo and Tommy Hilfiger invested heavily in anti-counterfeiting measures. They introduced anti-counterfeit solutions, such as those with tamper-proof packaging, product tracking, and authentication capabilities. They also collaborated with law enforcement agencies to track and seize counterfeit products. Also used another technology called blockchain to ensure that their clothing is authentic and helps them trace its movement through the supply chain.
In addition, these brands also took proactive measures to raise awareness about the issue of counterfeit clothing. They educated their customers on how to identify fake products and also worked closely with online marketplaces and social media platforms to remove listings and accounts selling counterfeit goods.
However, the implementation of technology such as tags and blockchain has been successful in combating counterfeiting. The use of these technologies has led to a 99% reduction in inventory inaccuracies, increased transparency and traceability in the supply chain, resulting in a reduction in the number of fake clothing. As a result, these brands have been able to maintain their market position and reputation, making it clear that investing in anti-counterfeiting technologies is essential for fashion brands.
US Polo and Tommy Hilfiger’s case study is an excellent example of how anti-counterfeiting measures can help overcome the challenges of fake clothes.
So if you’re an apparel manufacturer or fashion clothing business and struggling with counterfeiting & supply chain management, look no further than us. We have the knowledge, experience, and expertise to help you tackle this challenge and emerge stronger and more resilient than ever before.
Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.
Shield your fashion clothing business with our advanced technology solutions.
We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.
You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.
In today’s globalized world, supply chains have become increasingly complex and interconnected. It can be challenging to trace a product’s origin, validity, and movement as it moves through the supply chain. The global supply chain has become more complex and fragmented than ever before.
Companies need trustworthy tracking and tracing technologies to guarantee that goods arrive at their intended location quickly and efficiently. Holographic technologies have been a viable option for improving track and trace capabilities in recent years. A procedure known as “track and trace” enables companies to follow their products from the start of the supply chain to the conclusion, ensuring product security and customer involvement.
Effective supply chain management is essential for the success of any business, regardless of its size or industry. Negative effects including revenue leakage, product counterfeiting, and dissatisfied customers can result from poor or absent management. By introducing paperless or digital loyalty management systems, implementing first-in, first-out inventory management at various points, and assuring real-time inventory management, businesses can avoid these problems. Unplanned industrial activities can lead to a reduction in production and a loss of cash flow, and poor supply chain management can harm a company’s reputation. Businesses can avoid these repercussions and succeed by putting a priority on customer happiness and employing best practices.
In this blog post, we will explore the benefits of implementing track and trace technology with holographic solutions.
For many industries, counterfeit goods are a serious issue, especially in the pharmaceutical and luxury goods industries. By offering a distinctive and tamper-evident identification feature, holographic technologies provide an efficient means of thwarting counterfeiting. Companies may track the movement of their items and identify any efforts to tamper with the holographic labels by integrating track and trace technology with holographic solutions. This serves to protect consumers from potentially damaging fake goods in addition to preserving the integrity of the products.
For assuring prompt delivery and spotting possible problems, the ability to track and trace products is essential. Holographic technology can be utilised to develop distinctive product IDs that can be scanned and monitored throughout the whole supply chain. This enables businesses to rapidly identify any faults and take corrective action by giving them real-time visibility into the location and status of each product.
Transparency and traceability in the items that consumers buy are becoming more and more important. Holographic technologies combined with track and trace technology allow businesses to give customers a more immersive and engaging experience. More details about products, branding, and marketing messages can be incorporated into holographic labels to increase customer engagement and brand loyalty.
For businesses, supply chain inefficiencies can be expensive in terms of lost revenue and reputational harm. Companies can lower the risk of product loss or theft and improve their supply chain operations by integrating track and trace technology with holographic solutions. Long-term, this may result in significant cost reductions and increased profitability.
Strict regulatory requirements apply to many businesses when it comes to product traceability and authentication. Holographic technologies provide a practical means of satisfying these demands and guaranteeing legal compliance. Companies can expedite their compliance procedures and prevent exorbitant fines or penalties for non-compliance by integrating track and trace technology with holographic solutions.
Track and trace technology is a powerful tool for businesses looking to secure their supply chains and engage with their customers. By providing visibility and transparency throughout the supply chain, businesses can ensure the security of their products and build trust with their customers. As supply chains continue to grow in complexity, track and trace technology will become increasingly important for businesses looking to stay ahead of the curve.
Implementing track and trace technology with holographic solutions offers numerous benefits for companies operating in today’s complex supply chain environment. Enhanced security, improved visibility, better customer engagement, cost savings, and regulatory compliance are just a few of the advantages that holographic solutions can provide. As such, holographic solutions are becoming an increasingly popular choice for companies looking to optimize their supply chain operations and enhance the overall customer experience.
So if you’re a manufacturer or business and struggling with counterfeiting & supply chain management, look no further than us. We have the knowledge, experience, and expertise to help you tackle this challenge and emerge stronger and more resilient than ever before.
Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.
Shield your business with our advanced technology solutions
We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.
You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.
