If you are going to fight the menace that is counterfeit industry, you need to remain a step ahead of the rest regarding knowledge so that you can catch them. While all auto-parts can be duped, there are particular auto-parts that counterfeiters prefer to copy for three (3) specific reasons.

1. They provide the greatest value.
2. They can easily be duplicate
3. They provide the highest turnover

Auto-parts that seem innocuous but are extremely important to a car’s functioning such as brakes, oil filters, rotors and brake linings, bumpers and steering arms are faked or duplicate regularly. So, if you want to fight against counterfeiting, you need to know the very important infrastructure of it.

First of all, counterfeiting occurs most through independent networks as well as semi-authorized dealers. Such dealers often mix the original products and the fake ones so that they can quickly sell them off by pretending to sell the original. Hence, a rigorous auditing and investigation are the need of the hour from each brand to get rid of such so-called independent distributors. Mandatory certifications, as well as Holographic Symbols, should be visible to the each & every product.

As a brand, it is important to design an awareness campaign that can educate everyone. As a brand, need to understand that there is mix & match of people class, ones who own the best cars and ones who own middle range cars. Providing room for everyone in this campaign can give the best brand image possible.

So, addressing the diversity of the customer base as well as the complexity of the network should be the primary concern if you are looking to launch a successful war against counterfeiting. Make sure you don’t leave an inch in this battle. 

We can also help you to fight against counterfeit, visit http://www.lasersec.in/automobile_resource.html for more information.