Rural Marketing is a way of making things accessible for people residing in rural places along with the conversion of the people’s purchase quota to more demands for any specific products.
In that way, these products get better accessibility in these places to make lives easier and better. But mostly due to the lack of low awareness, there exist counterfeit products. These products are cheap knock-offs of the original products which closely resembles the color scheme and even the packaging except the brand name get altered.
