Your Guide to Anti-Counterfeiting

Category: Counterfeit

Category: Counterfeit

Do you own a business which has a good reputation in the market and among customers? or Are you planning to launch a new portfolio but worrying about its counterfeit from the initial stages?

For brands that enjoy a good reputation and demand among the customers the owners often feel scared of counterfeiting of their goods and services leading to loss of business.

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With the increasing advancement in technology and the internet now apart from local markets even people are opting to buy things online.
Nowadayscounterfeit goods are not only available in general markets, but also you will face the same while shopping online like apparel sites, auctions sites to name a few. Most of the places offer lucrative deals to the consumers who turn in selling fake goods.
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It is already known to people what are counterfeit products. The cheaper quality products with the features of real products may be called counterfeit products. These products resemble the same as the real ones, but the quality is cheaper and may be harmful also.
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With the rise of fake documentation everywhere, it is high time for everyone to know and be aware of this. With such fraudulent documents, criminals and terrorists might board a plane which might even make thing worse.

New research has unveiled that most of the masses can’t tell the difference between a real or a fake document. The same logic can be applied to driver license, ID proof, and even passport.
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The counterfeiting or diversion of products is a significant threat to the original manufacturers. Diversion is basically the selling of the original product through an illegal channel. Along with that counterfeiting has been slowly spreading like cancer which is also a growing concern for many brands.

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Counterfeiting and duplication of goods is a big problem in today’s world, and one has no other choice except to find new and more innovative ways to save your product from duplication.
A lot of new ways such as Unique Barcode Labels, Custom-made Discount Coupons, Duplication Proof Labels, Hologram Warranty Stickers, Tamper-Proof Stickers are the many ways a manufacturer can save their product from being duplicated. (more…)

There are lots of instances where companies end up losing revenue due to the presence of fake product manufacturers. This is rampant in almost every sector, including Apparel, FMCG, Healthcare, Electronics and many other industries. The hazard of piracy keeps lots of Top Brands on tenterhooks.

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