Your Guide to Anti-Counterfeiting

Category: Automobile

Category: Automobile

Fake products have been there for decades now, and in the rural and suburban areas, where people prefer the duplicates over the original for the sheer difference in price, they have been immensely popular. But, its recent rise in the automobile market has brought the industry face to face with a new found horror. Not only do the fake auto parts account for 40 percent of after market sales, but also has caused a good number of accidents. Hence, customer goodwill had also lost in this process. Moreover, unlike FMCG or Apparel, where people buy them simply because they are cheap, fake automobile parts are the incentive of dealers as they receive a commission from the fake manufacturers to pass on these products.

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Fake manufacturers have taken over the market in the last few years, and unlike the car laws, there is little harnessing on these fake products of after sales. Not only does it spell doom for the brand awareness but can severely damage customer relationship if the customer ends up buying a duped product believing it to be original and then suffers an accident because of it.

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Protecting The Auto Spare Parts From The Fake Distributors: A Brief Know-How

Protecting The Spare Parts From The Fake Distributors

If you are tired of losing out on billions of rupees because a set of so-called independent distributors are passing off cheap, counterfeit auto parts claiming them to be original, then it is time you should resist them, whether you are a manufacturer or a consumer.

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