The global market is plagued by counterfeit products, causing immense financial losses and compromising consumer safety. As a world-leading anti-counterfeit solutions manufacturer, we understand the importance of protecting your brand and reputation.
Counterfeit clothing has been a growing problem for apparel manufacturers worldwide. With the rise of online shopping, it has become easier for counterfeiters to make and sell fake clothing, which has led to a significant loss of revenue for many reputable brands. Unbelievable quantities of apparel are being imitated; many estimates put the percentage as high as 30%. Frequently, these items are valued more than $2 billion!
Firstly, it’s important to understand the negative impact of counterfeit clothing on brand reputation. Counterfeit clothes are often of low quality, which can result in dissatisfied customers who are likely to never buy from that brand again. Additionally, the association of counterfeit products with a brand can lead to a loss of brand value and consumer trust. It can also lead to a negative impact on sales and revenue, as counterfeiters often sell their products at a lower price than the original brand, making it difficult for the original brand to compete.
US Polo and Tommy Hilfiger are both well-known global brands with a strong reputation for quality clothing. However, they have both faced challenges with fake brand clothes, which not only affects their revenue but also damages their brand reputation.
US Polo and Tommy Hilfiger are well-established brands in the fashion industry. According to Statista, the revenue of Tommy Hilfiger in 2020 was $6.1 billion, while US Polo had a revenue of $1.5 billion. Both brands have a strong presence in the global market, with Tommy Hilfiger being the more popular of the two. Their efforts to combat counterfeiting helped to strengthen their position in the market, as customers more likely to purchase from a brand that ensures the authenticity of its products.
US Polo and Tommy Hilfiger are two of the most well-known brands in the fashion industry, and as a result, they have been targeted by counterfeiters.
According to a report by the OECD, the value of counterfeit and pirated goods in the global market was $509 billion in 2016, and rose to $2.3 trillion by 2022. Counterfeiters meticulously copy the design and logo of these high-end brands and produce substandard products, which they sell at a fraction of the cost of the original.
To overcome this challenge, US Polo and Tommy Hilfiger invested heavily in anti-counterfeiting measures. They introduced anti-counterfeit solutions, such as those with tamper-proof packaging, product tracking, and authentication capabilities. They also collaborated with law enforcement agencies to track and seize counterfeit products. Also used another technology called blockchain to ensure that their clothing is authentic and helps them trace its movement through the supply chain.
In addition, these brands also took proactive measures to raise awareness about the issue of counterfeit clothing. They educated their customers on how to identify fake products and also worked closely with online marketplaces and social media platforms to remove listings and accounts selling counterfeit goods.
However, the implementation of technology such as tags and blockchain has been successful in combating counterfeiting. The use of these technologies has led to a 99% reduction in inventory inaccuracies, increased transparency and traceability in the supply chain, resulting in a reduction in the number of fake clothing. As a result, these brands have been able to maintain their market position and reputation, making it clear that investing in anti-counterfeiting technologies is essential for fashion brands.
US Polo and Tommy Hilfiger’s case study is an excellent example of how anti-counterfeiting measures can help overcome the challenges of fake clothes.
So if you’re an apparel manufacturer or fashion clothing business and struggling with counterfeiting & supply chain management, look no further than us. We have the knowledge, experience, and expertise to help you tackle this challenge and emerge stronger and more resilient than ever before.
Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.
Shield your fashion clothing business with our advanced technology solutions.
We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.
You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.
As the apparel industry continues to evolve, so do the methods used by counterfeiters to produce and sell fake clothing and accessories. This is a major concern for apparel manufacturers, as it results in lost revenue and damage to their brand reputation.
To combat this problem, manufacturers have been turning to various anti-counterfeit solutions. However, as technology advances, it is important for them to stay informed about the latest trends and developments in the innovation in order to stay ahead of the game.
The anti-counterfeit solutions are constantly evolving, and manufacturers must be prepared to adapt and adopt new technologies and methods to keep up with the changing landscape. And it is very important for us to innovate latest holographic solutions to effectively combat counterfeiting.
Recently, our company introduced the newest and most cutting-edge solutions to enable clothing manufacturers and the packaging of their products add an extra layer of security against tampering, authentication, and helps to monitor products.
The holographic clothing tags that we offer are all-in-one and can be customized to meet your needs.
Let’s know more in detail about the products and how it can help your brand.
Apparel Manufacturers can use the product inside or outside of the clothing.
Tags can be tied with clothing to secure the clothing product. As shown in the image here.
Same can be printed on the Polyester Labels with barcodes, QR codes, or text for easy scanning and data entry in a variety of sizes and shapes to suit different labeling needs. These can be applied inside the clothing tagging where hologram is already present in built which cannot be removed.
Let’s understand how our innovative product helps to fight counterfeit as follows:
Manufacturer: The manufacturer should attach a unique QR code to holographic label to each original clothing. The QR code must contains product information such as origin, manufacturing details, and authenticity verification.
Even, we can implement multi-factor authentication (TOTP). Even, a proprietary watermark feature and a different visual look from standard barcodes distinguish these holographic tags with QR codes. The holographic label serves as a tamper-evident mark and provides an added layer of protection against counterfeits.
Consumer: Consumers should scan the QR code using their smartphone camera. The QR code links to a database that contains the clothing information. By scanning the QR code, consumers can verify the originality of the clothing. A “success notification,” which signifies that the product has been authenticated, is given to the user after scanning. The user receives a warning if the QR code is tampered, letting them know that the code has been confirmed and the product is probably a counterfeit.
The blockchain-based anti-counterfeit code contains tamper-proof data, enabling flawless supply chain tracking.
Therefore, both manufacturer and consumers are benefited with this technology. You as Manufacturer can track the products and reduce the risk of counterfeits entering the market and also protect the company’s brand and revenue. Whereas Consumers can have confidence in their purchases and avoid the spread of counterfeit products. The use of QR codes and holograms provides a quick and easy way for consumers to verify the authenticity of a product.
Our latest products not only helps to combat counterfeit goods but also increases brand value:
Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also offer free samples and demonstrations to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your garment business. With less counterfeiting, you can maintain sales and increase customer trust.
Shield your business with our advanced technology solutions
We are one of the top and most reliable producers of anti-counterfeiting goods, as well as an innovator who continually identifies any need from many facets of the apparel business and offers workable solutions. Based on the needs of a garment industry, we create and adapt product, sustained research and development carried out by a competent team of experts assisted by well-equipped facilities, staying up to date with cutting-edge technology, and developing ground-breaking new goods and applications.
You can reach us via email at mktg@lasersec.in or by phone at +91 -11-45637955.
The garment industry is one of the most heavily counterfeit industries in the world. The International Trade Centre estimates that the $461 billion sector of fake clothing and shoes makes up around 7% of all counterfeit items sold globally. The difficulties that clothing manufacturers encounter are varied, ranging from the effect on their brand to the monetary loss of sales.
The issue of counterfeit goods in the clothing sector has grown significantly. It will undoubtedly have a negative effect on how well clothes function and how well they are made. The amount of clothing that is being counterfeited is astounding; some estimates put the figure as high as 30%. These goods frequently have a worth of above $2 billion!
Garment manufacturers have to deal with counterfeit clothing challenges on a regular basis. Consumers who buy cheap knockoffs aren’t aware that they are purchasing fake products that won’t stand up to the test of time. If a pair of branded jeans loses their shape or fades within six months, people will settle for replacements instead of spending more money on new ones.
In recent years, fake garment sales in India have sharply increased as knockoffs of popular brands flood the market. These fake garments usually feature shoddy workmanship and inferior materials, which leads to issues like fading and tearing after just a few usage.
Customers most frequently spot fake goods by their prices, especially when it comes to high-end brands like Gucci or Louis Vuitton. Since original goods need more money to produce, their cost is often higher than that of imitations (such as using expensive materials). This is a huge challenge for manufacturers, as fake products has damage their reputation and bottom line.
Despite the tremendous difficulties faced by the clothing industry, prevention is always the best option.
Manufacturers of clothing must have robust security mechanisms in place to safeguard their goods in order to do this. A few anti-counterfeit solutions, such as those with tamper-proof packaging, product tracking, and authentication capabilities, can help address the issue.
Aids in keeping track of inventories, preventing product damage or tampering while in transportation, and ensuring on-time delivery to clients.
Utilize technology, such as blockchain technologies, to track products, such as clothing, from the point of manufacture to the point of sale. This can be used to determine when and where fake clothing is being sold.
It helps to make sure that your products are real and that your clients are receiving what they are expecting.
With these characteristics, they can be certain that customers are receiving what they expect from fashion products and that they are safe and secure.
Counterfeiting remains a persistent issue, making it crucial for preserving the integrity of your brand to be a top priority.
Reach out to us to discuss your specific needs and concerns.
Shield your business with our advanced technology solutions by us.
We are one of the top and most reliable producers of anti-counterfeiting goods, as well as an innovator who continually identifies any need from many facets of the apparel business and offers workable solutions.
Based on the needs of a garment industry, we create and adapt product, sustained research and development carried out by a competent team of experts assisted by well-equipped facilities, staying up to date with cutting-edge technology, and developing ground-breaking new goods and applications.
You can reach us via email at mktg@lasersec.in or by phone at +91 -11-45637955.
Counterfeit Products are imitations of original products that are often mass produced or sold under the original company’s name but without their permission. Fake products like these have a wide variety of industries which may include Apparel, Medication, Auto Parts, and even Electronics.
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There are lots of instances where companies end up losing revenue due to the presence of fake product manufacturers. This is rampant in almost every sector, including Apparel, FMCG, Healthcare, Electronics, and many other industries. The hazard of piracy keeps lots of Top Brands on tenterhooks.
Goods are considered counterfeit if they have a poor quality, with a name that sounds similar to a famous brand or the item design mimics the original brand’s design. Counterfeit goods sellers mainly encroach on the trademark, the patent of the design by passing its own goods exactly similar to the original one.
Counterfeit products are immune to the present consumer base where people are often duped into buying these products. These are usually being mass produced and sold illegitimately at various places.
With its venture in the online market, fake goods are being sold exponentially, sometimes at reputable sites too. With that being said, this debauchery can be somewhat contained with proper anti-counterfeit technology or with awareness campaigns by the brands in order to educate the masses. (more…)
We are so used to the finer things in life, and abandoning them might cause a huge rift in our lifestyle or our fashion sense. That undulation can only be gapped when we get to buy or savor the kind of clothing we intend on buying.
It so happens that people often fall into the lecherous traps of certain fake sellers, where they end up buying duped products online or in retail. Most of these situations arise due to the lack of knowledge or the naivety of the consumer base. (more…)
