Your Guide to Anti-Counterfeiting

Author: Sonia Specialist

Author: Sonia Specialist

The exponential growth of the number of fraud cases is concerning since there is a high chance of getting duped than being killed. The extended amount of loss suffered by the insurance sector just for the sole reason fraudsters is very evident with the loss of more than Rs 30,000 crore/annum. An investigation has also stated that the insurance agency is single-handedly losing capital and assets for this very reason.

Most of the insurance cases occur mainly due to the various false claims, and as for other instances, the policy that you have brought might end up being fake.

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Electronic products are intrinsic to our lives now, and we can’t imagine our lives without it. With the exponential growth in demands, high-tech and low priced products are being launched each year keeping the affordability factor in mind.

Sometimes these products have lower prices that might be alluring for most consumers. These products are available and are pretty much visible everywhere from online to retail stores.

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The act of counterfeiting of commodities coming from different kind of industries has been on a steady rise for quite some time now. This has resulted in original companies incurring huge losses because people are either buying the fake products because they are unable to differentiate between the original and the knock-off or because they want to have the good looking products without having to pay the sum required for the original one. It is important to you as a business owner to be aware of how such a practice harms your business returns.

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It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches. They are using different ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult or tough for buyers to be able to distinguish the knockoffs from the original when kept side by side. In light of such events, it is not enough to merely inform your customers of possible replication of the products but to also take necessary steps to avoid such a situation completely.

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Counterfeiting and duplication of goods is a big problem in today’s world, and one has no other choice except to find new and more innovative ways to save your product from duplication.
A lot of new ways such as Unique Barcode Labels, Custom-made Discount Coupons, Duplication Proof Labels, Hologram Warranty Stickers, Tamper-Proof Stickers are the many ways a manufacturer can save their product from being duplicated. (more…)

Fake products have been there for decades now, and in the rural and suburban areas, where people prefer the duplicates over the original for the sheer difference in price, they have been immensely popular. But, its recent rise in the automobile market has brought the industry face to face with a new found horror. Not only do the fake auto parts account for 40 percent of after market sales, but also has caused a good number of accidents. Hence, customer goodwill had also lost in this process. Moreover, unlike FMCG or Apparel, where people buy them simply because they are cheap, fake automobile parts are the incentive of dealers as they receive a commission from the fake manufacturers to pass on these products.

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It is always important to keep track of the electronics that one wishes to buy so that they do not end up being a victim of counterfeit electronics. Origin of the product, checking the components thoroughly, not going for out-dated products, knowing a few good distributors, being aware of good stores, companies who have regular auditing and an efficient response system are a few things that need to be kept in mind while one wants to purchase a good electronic product.

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If you are going to fight the menace that is counterfeit industry, you need to remain a step ahead of the rest regarding knowledge so that you can catch them. While all auto-parts can be duped, there are particular auto-parts that counterfeiters prefer to copy for three (3) specific reasons.

1. They provide the greatest value.
2. They can easily be duplicate
3. They provide the highest turnover

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Fake manufacturers have taken over the market in the last few years, and unlike the car laws, there is little harnessing on these fake products of after sales. Not only does it spell doom for the brand awareness but can severely damage customer relationship if the customer ends up buying a duped product believing it to be original and then suffers an accident because of it.

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