Social Media and Forums have now empowered the common masses in such a way that they no more need to sue the company and take things to the court. They can just voice their displeasure on the comments or on the social media or leave negative reviews for the whole world to see.

This is a double aged sword as it has helped in the consumers voicing their opinions and keeps the companies in check to provide quality service but it can also destroy the reputation of the brand.
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