Millennials are up to no good; they are indecisive and want to be that “hip kid” from the block. Half of this demographic uses various e-commerce websites to buy all the luxury items they want.

With the globalization of various luxury item brands, these companies face a sheer amount of problems which usually revolves around counterfeit goods. Counterfeit of such luxury items are quite popular in the market, and
as per a recent report, INR 6000 crores worth of counterfeit products were sold in 2017 till date.

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