Companies nowadays do a lot of things to prevent counterfeiting. Holograms, Security Labels and all sorts of Anti-Counterfeit practices are used. Still, somehow, counterfeit goods end up in the hands of the consumer and the consumer has to suffer. However, it is often due to the lack of attention from customers’ point of view too. If you cannot resist an insane deal, they always know that there could be a counterfeiting racket involved behind it that will take advantage of your ignorance.