Counterfeit Products are imitations of original products that are often mass produced or sold under the original company’s name but without their permission. Fake products like these have a wide variety of industries which may include Apparel, Medication, Auto Parts, and even Electronics.

But the most sold items are Accessories, Jewelry, Handbags, Computers, Shoes, Personal Care Products, Clothes, and Wallets.

There are protocols with which businesses can retaliate.

Some of the steps are as follows:

Register Product Trademarks

Registration of the product trademarks is a significant step in for protecting the brands. Federal registration helps to implement the product brands and also provides a constructive notice reminding the claims of the ownership for the brand. Federal registration also helps to get access to the court in case things go south.

Check Products And Be Vigilant

Protecting the brand is not enough since have to take the steps or follow the protocols to protect the rights. Monitor or Appoint service providers to scrutinize thoroughly which includes both online and retail — to verify if the products sold are genuine or not. There are three (3) simple factors for examining, which include: The Packaging, The Price, and The Location of the products that are being sold.

Use Latest Technology

Technology is and will always be an important tool to protect the brand or products from getting counterfeited.

Technologies can be convenient which can be implemented within the original product. For apparels, example, a very particular thread or any symbol could be added which will indicate the originality of the product.
And will only be visible when you keep it under a light of some sort. A plastic hologram can be implemented which can be used for brand specific logos.

Educate The Masses

Spread Awareness and Educate them about the fake products. Ask them to scrutinize, and if found false, they must immediately report to the authorities.

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