Innovative Ways to defeat Diversion and Counterfeiting

The counterfeiting or diversion of products is a significant threat to the original manufacturers. Diversion is basically the selling of the original product through an illegal channel. Along with that counterfeiting has been slowly spreading like cancer which is also a growing concern for many brands.

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Think of Holographic Labels on Products  to Stop Counterfeiting

It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches.

They are now putting to use ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult for buyers to be able to distinguish the knockoffs from the original when kept side by side.
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Fake Medicines impact your Brand – Find out HOW?

Fake medicines in the market are a big menace and a big apocalypse on the planet today. Something as precious as medicines that can save a human life is adulterated to the extent that it can actually kill a human being.

Not only do Fake Medicines have serious ramifications on health, they also affect the Brand in the most negative way.

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10 Trends expected to be seen in FMCG In 2018

10 Trends expected to be seen in FMCG In 2018 are:

1.  Around the World
In 2018, it is likely that customers will be more invested in products that take the senses on a “tour of the world.” Since the Millennials and Gen Z are more adventurous than the previous generations, they are more likely to buy products with ethnic flavors and exotic ingredients.

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How to spot FAKE Branded Headphones?


There are tons of good alluring deals on your branded headphones once you go through your local market. But those are mostly counterfeit goods or are cheap knock-offs of any original products that come under famous brands.

You can surely save yourself a fortune by buying one of these, but if you end up getting it from an unauthorized seller, it is highly likely that the product will turn out to be duped.

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Alert!!! Discounts on online products is Fun but….

Counterfeit products are immune to the present consumer base where people are often duped into buying these products. These are usually being mass produced and sold illegitimately at various places.

With its venture in the online market, fake goods are being sold exponentially, sometimes at reputable sites too. With that being said, this debauchery can be somewhat contained with proper anti-counterfeit technology or with awareness campaigns by the brands in order to educate the masses.  Continue reading “Alert!!! Discounts on online products is Fun but….”

How to know if you are buying Fake Apparels?

We are so used to the finer things in life, and abandoning them might cause a huge rift in our lifestyle or our fashion sense. That undulation can only be gapped when we get to buy or savor the kind of clothing we intend on buying.

It so happens that people often fall into the lecherous traps of certain fake sellers, where they end up buying duped products online or in retail. Most of these situations arise due to the lack of knowledge or the naivety of the consumer base. Continue reading “How to know if you are buying Fake Apparels?”