Competition in Rural Market – Fake or Real?

Rural Marketing is a way of making things accessible for people residing in rural places along with the conversion of the people’s purchase quota to more demands for any specific products.

In that way, these products get better accessibility in these places to make lives easier and better. But mostly due to the lack of low awareness, there exist counterfeit products. These products are cheap knock-offs of the original products which closely resembles the color scheme and even the packaging except the brand name get altered.

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Good & Bad Sides – Counterfeit Electronic Goods

Electronic products are intrinsic to our lives now, and we can’t imagine our lives without it. With the exponential growth in demands, high-tech and low priced products are being launched each year keeping the affordability factor in mind.

Sometimes these products have lower prices that might be alluring for most consumers. These products are available and are pretty much visible everywhere from online to retail stores.

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How Fake Products can Impact your Brand?

The act of counterfeiting of commodities coming from different kind of industries has been on a steady rise for quite some time now. This has resulted in original companies incurring huge losses because people are either buying the fake products because they are unable to differentiate between the original and the knock-off or because they want to have the good looking products without having to pay the sum required for the original one. It is important to you as a business owner to be aware of how such a practice harms your business returns.

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How Holographic Labels can help you to Stop Counterfeiting?

It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches. They are using different ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult or tough for buyers to be able to distinguish the knockoffs from the original when kept side by side. In light of such events, it is not enough to merely inform your customers of possible replication of the products but to also take necessary steps to avoid such a situation completely.

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5 Tips to stop COUNTERFEIT of the PRODUCT

Counterfeiting and duplication of goods is a big problem in today’s world, and one has no other choice except to find new and more innovative ways to save your product from duplication.
A lot of new ways such as Unique Barcode Labels, Custom-made Discount Coupons, Duplication Proof Labels, Hologram Warranty Stickers, Tamper-Proof Stickers are the many ways a manufacturer can save their product from being duplicated. Continue reading “5 Tips to stop COUNTERFEIT of the PRODUCT”

Beware of FAKE!! – How fake parts can cost you as an industry?

Fake products have been there for decades now, and in the rural and suburban areas, where people prefer the duplicates over the original for the sheer difference in price, they have been immensely popular. But, its recent rise in the automobile market has brought the industry face to face with a new found horror. Not only do the fake auto parts account for 40 percent of after market sales, but also has caused a good number of accidents. Hence, customer goodwill had also lost in this process. Moreover, unlike FMCG or Apparel, where people buy them simply because they are cheap, fake automobile parts are the incentive of dealers as they receive a commission from the fake manufacturers to pass on these products.

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Security And Safety- A Symbiotic Relationship In Today’s World

Counterfeit goods have long dominated the world. However, it is about time to show them their rightful place. It is precisely why not only companies should ensure that the product is completely secured, but you, as a buyer, should also check your safety points. To prevent the brand from being destroyed slowly and silently, it is not enough to only use a hologram or trace the product. Rather, constant vigilance as a manufacturer is demanded from the side.

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Track & Trace Technologies – Lead the Secure Packaging!

Now that government has already put regulatory conditions on all sorts of products, it is imperative to ensure that the brand does not end up taking someone’s life.

Of course, it is not the original product that would do such. It is some counterfeiting racket who would tarnish the brand’s name and spell a disaster.

Anti-Counterfeiting Technologies have been predicted to a 5.3% CAGR
which will rise to 3.6 billion dollars regarding industrial growth.

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Know the ongoing trends of Prevalence in the Counterfeiting Industry

It is important for every pipe & fittings business owner dealing commodities to have a sound idea of the ongoing trends of the world where counterfeiting of goods is increasingly becoming an unfortunate reality. You will be shocked to know that even though more and more companies are actively taking part in practices that could help combat counterfeiting of commodities churned out by big brands. It is not proving to be enough for the simple reason that the more business owners are tightening the security of their goods, the smarter the counterfeit specialists are also becoming themselves every day. Continue reading “Know the ongoing trends of Prevalence in the Counterfeiting Industry”

Best Ways To Save Yourself From Counterfeit Electronics

It is always important to keep track of the electronics that one wishes to buy so that they do not end up being a victim of counterfeit electronics. Origin of the product, checking the components thoroughly, not going for out-dated products, knowing a few good distributors, being aware of good stores, companies who have regular auditing and an efficient response system are a few things that need to be kept in mind while one wants to purchase a good electronic product.

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