How to protect your Business from Counterfeiting?

As per research by the World Health Organization (WHO) recently 32 billion dollars have been earned by the producers of counterfeit medicines globally.

In this research, apparently, one out of five vehicles is made from counterfeit parts. Both from the manufacturer’s as well as the customer’s point of view, this is a certified disaster on a large scale as it impacts both ends gravely.

From a manufacturer’s perspective, the bigger the business, the greater is the threat of counterfeits and the greater will be the percentage of loss. If you are not able to tackle the threat, then after a point of time, it will become impossible to separate the original from the counterfeits, and that will result in a huge loss.

Also, by consuming this cheap piece of product, customers’ conditions will be worsened. They may fall ill or just succumb to a grave accident. Whatever be the result, your brand value will be destroyed.

While the security holographic holograms and holographic labels are an old practice, its greatest advantage in the modern world has been realized of late. If you want to avoid losing out deserved revenue as a producer, or you believe that you pay the price as a customer to get the best service, then resort only to products that bear the mark of originality.

Check out our latest Holographic Solutions or Anti-Counterfeit Products for more information. Write to us mktg@lasersec.in for details.