Counterfeits & Anti-Counterfeiting Technologies- A Cat & Mouse Game

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Medicine, Fashion, Food, Automobile- you name it, they have it. Counterfeits pervade every sphere of consumable products nowadays, and the sophistication of such practice is increasing to an alarming level.

However, companies have decided to fight and nail against it, since they realize that it has to be a global war against a web of invisible networks that span the globe and amass more than trillion dollars. Hence, of late, companies are trying to look for third-party methods to ensure that counterfeiting can be prevented.

During the 1980s, Holograms were not very popular and in the world of medicine, Glaxo introduced the first Holographic Practice to secure the products. While companies used to think at first that it was a waste of money, the impact of counterfeiting has hit them hard.

Nowadays, not only Holograms but also many kinds of Design Strategies and Labeling Methods have been invented to fight this evil. In fact, large enterprises have started using the RFIDs to secure their product beyond any doubt.

Initially, companies thought that making in-house changes regarding detection of goods would bring about the fall of counterfeiting. However, the malpractices have successfully infiltrated the scene, and hence, companies have to resort to Holograms to secure the products. A reliable anti-counterfeiting method immediately catches the customer’s eye, and you become a much more trusted brand.

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