Tips to protect your Brand Online

Social Media and Forums have now empowered the common masses in such a way that they no more need to sue the company and take things to the court. They can just voice their displeasure on the comments or on the social media or leave negative reviews for the whole world to see.

This is a double aged sword as it has helped in the consumers voicing their opinions and keeps the companies in check to provide quality service but it can also destroy the reputation of the brand.
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Do you need Product Protection? Check out latest Anti-Counterfeiting Technologies & Solutions

It may be intended to imitate any product by some people when the product may be the replica of the real product. But, the act is illegal or unauthorized. The law is done with the purpose of getting the higher value of the product as per line of the real product. The act of copying the actual product with the intention of the artificial product may be called counterfeit.

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Simple & Easy Steps to Stop Counterfeit / Duplicates

Counterfeiting fast moving consumer goods has reached such high proportions, it can almost be called an epidemic now. At present, a whopping 7% of the world’s total trade is in counterfeit goods, and that is alarming because not only is it detrimental to the original businesses, it is also bad for consumers who rely on these products.

From medicine to food to cosmetic products and even clothing, everything is counterfeited at a high scale, and counterfeiters make huge profits from the sale of these fake products.

The need of the hour is to stop the counterfeiting of these goods so that customers can have the assurance of quality and businesses do not suffer financial losses. Continue reading “Simple & Easy Steps to Stop Counterfeit / Duplicates”

Check out – Most of the Counterfeit Products Industries

The most significant producer of counterfeit items is from China, then comes Philippines, Thailand, India Malaysia, Singapore, Indonesia, Turkey, Pakistan, Ethiopia, and Kenya.

Each year countries trade goods worth trillions of dollars from aspirin to zucchini.  According to global customs data collected and analyzed by the OECD and the E-use intellectual property office, of all the imports entering countries by air, ship, road or rail, 2.5% are counterfeit or pirated goods.

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7 Ways to Stop Duplication in Pharma

Counterfeit Drugs, Genuine Solutions!

Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.

The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.

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Innovative Ways to defeat Diversion and Counterfeiting

The counterfeiting or diversion of products is a significant threat to the original manufacturers. Diversion is basically the selling of the original product through an illegal channel. Along with that counterfeiting has been slowly spreading like cancer which is also a growing concern for many brands.

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Think of Holographic Labels on Products  to Stop Counterfeiting

It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches.

They are now putting to use ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult for buyers to be able to distinguish the knockoffs from the original when kept side by side.
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Fake Medicines impact your Brand – Find out HOW?

Fake medicines in the market are a big menace and a big apocalypse on the planet today. Something as precious as medicines that can save a human life is adulterated to the extent that it can actually kill a human being.

Not only do Fake Medicines have serious ramifications on health, they also affect the Brand in the most negative way.

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