Competition in Rural Market – Fake or Real?

Rural Marketing is a way of making things accessible for people residing in rural places along with the conversion of the people’s purchase quota to more demands for any specific products.

In that way, these products get better accessibility in these places to make lives easier and better. But mostly due to the lack of low awareness, there exist counterfeit products. These products are cheap knock-offs of the original products which closely resembles the color scheme and even the packaging except the brand name get altered.

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How Holographic Labels can help you to Stop Counterfeiting?

It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches. They are using different ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult or tough for buyers to be able to distinguish the knockoffs from the original when kept side by side. In light of such events, it is not enough to merely inform your customers of possible replication of the products but to also take necessary steps to avoid such a situation completely.

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How to distinguish an original product from a counterfeit one?

There are many ways to figure out whether a product is an original or a bogus and it is important that one should be aware of all ways especially when today’s world is full of duplicate production.  Faulty packaging, unbelievable discounts, grammatical errors and lack of contact information can be a few signs which make one aware of counterfeit goods.

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How to spot COUNTERFEIT goods?

Companies nowadays do a lot of things to prevent counterfeiting. Holograms, Security Labels and all sorts of Anti-Counterfeit practices are used. Still, somehow, counterfeit goods end up in the hands of the consumer and the consumer has to suffer. However, it is often due to the lack of attention from customers’ point of view too. If you cannot resist an insane deal, they always know that there could be a counterfeiting racket involved behind it that will take advantage of your ignorance.

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