Counterfeiting fast moving consumer goods has reached such high proportions, it can almost be called an epidemic now. At present, a whopping 7% of the world’s total trade is in counterfeit goods, and that is alarming because not only is it detrimental to the original businesses, it is also bad for consumers who rely on these products.
From medicine to food to cosmetic products and even clothing, everything is counterfeited at a high scale, and counterfeiters make huge profits from the sale of these fake products.
The need of the hour is to stop the counterfeiting of these goods so that customers can have the assurance of quality and businesses do not suffer financial losses. Continue reading “Simple & Easy Steps to Stop Counterfeit / Duplicates”
There are a lot of very simple and easy ways to identify fake liquor. In most cases, you can avoid buying fake liquor simple by being mindful at the time of purchase.
Continue reading “Identify Illicit Liquor with 3 Fool-Proof ways”
The most significant producer of counterfeit items is from China, then comes Philippines, Thailand, India Malaysia, Singapore, Indonesia, Turkey, Pakistan, Ethiopia, and Kenya.
Each year countries trade goods worth trillions of dollars from aspirin to zucchini. According to global customs data collected and analyzed by the OECD and the E-use intellectual property office, of all the imports entering countries by air, ship, road or rail, 2.5% are counterfeit or pirated goods.
Continue reading “Check out – Most of the Counterfeit Products Industries”
Counterfeit Drugs, Genuine Solutions!
Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.
The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.
Continue reading “7 Ways to Stop Duplication in Pharma”
The counterfeiting or diversion of products is a significant threat to the original manufacturers. Diversion is basically the selling of the original product through an illegal channel. Along with that counterfeiting has been slowly spreading like cancer which is also a growing concern for many brands.
Continue reading “Innovative Ways to defeat Diversion and Counterfeiting”
It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches.
They are now putting to use ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult for buyers to be able to distinguish the knockoffs from the original when kept side by side.
Continue reading “Think of Holographic Labels on Products to Stop Counterfeiting”
10 Trends expected to be seen in FMCG In 2018 are:
1. Around the World
In 2018, it is likely that customers will be more invested in products that take the senses on a “tour of the world.” Since the Millennials and Gen Z are more adventurous than the previous generations, they are more likely to buy products with ethnic flavors and exotic ingredients.
Continue reading “10 Trends expected to be seen in FMCG In 2018”
Before jumping to conclusions and buying a cheap branded perfume, one must choose one of the above because cheap doesn’t always go with branded, if it does then there is something wrong with it.
Buying such duped products can also be harmful to your health as well.
Continue reading “How to identify Fake Perfumes?”
Counterfeit has now grown itself to a new market itself. Luring in customers and selling them with the promises of any respective OG product is not only a very deplorable thing to do but is fraudulent. It so happens these days is that more people are buying counterfeit products without even realizing that.
A survey data released recently states that over a quarter of a particular demographic (global) are purchasing fake products like makeup, skincare products et al.
Continue reading “Beware of buying Counterfeit Makeup Products”
Rural Marketing is a way of making things accessible for people residing in rural places along with the conversion of the people’s purchase quota to more demands for any specific products.
In that way, these products get better accessibility in these places to make lives easier and better. But mostly due to the lack of low awareness, there exist counterfeit products. These products are cheap knock-offs of the original products which closely resembles the color scheme and even the packaging except the brand name get altered.
Continue reading “Competition in Rural Market – Fake or Real?”