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The popularity of the apparel sector does not come without challenges. A lot of difficulties such as duplication of a label, changing customer demands, keeping track of responsible purchasing of raw materials, looking for names which are environmentally sustainable and much more are faced by the manufacturer. A few problems are from the customer point of view and the rest from the manufacturing side.
A detailed explanation of all these problems has been given below.
1. Problems Regarding Duplication And Customer Needs
Any high-quality brand always faces the threat that their tag will be duplicated as a lot of masters of repetition are readily present in the market. These duplicate products with their bad quality and the high price can bring down the reputation of the original company and make it lose its customers. Another problem is that of rapidly changing customer demands all due to the massive technological development and increased competition.
2. Manufacturing And Sales Problems
With the increased environmental issues the apparel sector needs to make sure that all the fabrics they use in production are environment-friendly and usually these goods are costly. They also need to keep in mind the location from where the goods are being imported, and moreover, the place where it is being made should not cause trouble to the public around.
3. Stealing Holographic Tags
On an aspired note, the maximum duplication that is found is respectively on the holographs. On many occasions, the original tags are stolen and claimed that those are the original tags. Thus, ensure to have a specific guideline which will help in identification.
4. Understanding Barcodes
A fake product can never arrange the authentic barcode. It is therefore imperative to check out the barcodes before you sit to claim that the product is fake.
5. Registered Holograph
There are ways how you can register your holograph. This initiates the process to enhance your authenticity.
This sector holds the customers and the popularity and along with that if faces all sorts of problems ranging from environmental to social which makes it challenging for it to survive. But it manages to survive and grow beautifully.
Imagine a patient in a small town buying antibiotics with hope for recovery, only to later discover the medicine was fake. This isn’t just a business challenge; it’s a human crisis that threatens lives and erodes trust in healthcare.
According to the World Health Organization (WHO), about 1 in 10 medical products in low- and middle-income countries is substandard or falsified, with antibiotics among the most commonly counterfeited. In India, this issue is especially severe in tier-2 and rural markets, where patients depend heavily on affordable medicines but have fewer tools to verify authenticity.
For domestic pharma companies with mass-market distribution, protecting these communities goes beyond compliance — it’s about safeguarding public health and protecting brand trust in the very markets where demand is highest.
Why Rural and Tier-2 Markets Face Bigger Risks
Medicines in rural areas often pass through long, complex distribution chains before reaching patients. With fewer regulatory checks, limited pharmacist training, and high demand for low-cost antibiotics, counterfeiters exploit every gap.
Why antibiotics?
They are the most prescribed medicines in rural India.
Counterfeit versions are easy to circulate undetected.
Fake or substandard antibiotics fuel antimicrobial resistance (AMR), making genuine treatments less effective.
The result: patients don’t recover, resistance spreads, and pharma brands lose credibility.
Practical Packaging Solutions That Work on the Ground
Domestic pharma leaders don’t need futuristic tech — simple, field-proven solutions can protect both patients and business in high-risk markets:
1. QR Codes for Instant Verification
With smartphone use now above 50% in tier-2 and rural India, secure QR codes allow patients and chemists to scan and confirm authenticity in seconds.
2. Scratch-to-Reveal Codes
A cost-effective feature where patients scratch a panel to uncover a one-time code, then send it via SMS for instant confirmation. Perfect for regions with poor internet but reliable mobile coverage.
3. Toll-Free Number Verification
For areas where smartphones are less common, patients can call a toll-free number, enter the pack code, and receive immediate confirmation.
4. Serialization & Track-and-Trace
For companies looking at scale, serialization (unique pack codes) with Track-and-Trace systems enables full supply chain visibility. While CDSCO already mandates serialization for exports, extending it domestically creates a powerful barrier against counterfeits.
Even the best packaging features work only if people know how to use them. Pharma companies can build trust by:
Printing clear calls-to-action on packs like “Scan to Verify” or “Scratch and SMS to Confirm.”
Training distributors, chemists, and field staff to explain features.
Partnering with health workers and pharmacist associations to promote safe buying practices.
What Pharma Companies Can Do Today
Adopt at least one low-cost anti-counterfeit feature suited to your market.
Train distributors and field teams to guide chemists on how to use these features.
Print simple instructions on every pack to drive patient adoption.
Monitor ground feedback and refine your packaging strategy over time.
Beyond Packaging: Partnerships Multiply Impact
Technology works best when paired with collaboration.
Pharma companies can:
Partner with local health workers to raise awareness.
Work with pharmacist associations to block counterfeit circulation.
Align with regulators like CDSCO — and globally with bodies like TGA and USFDA — to meet compliance while building consumer confidence.
Why Acting Now Matters
Counterfeiting in non-urban supply chains is no longer just a rural problem — it’s a nationwide risk. Ignoring it can result in regulatory challenges, lost market share, and, most importantly, lives lost.
By contrast, acting now with practical anti-counterfeit packaging creates an opportunity to:
Protect patients where they are most vulnerable.
Safeguard your brand in India’s fastest-growing pharma markets.
Position your company as a trusted healthcare partner at home and globally.
Because at the end of the day, packaging isn’t just about protecting a product — it’s about protecting people.
Moving Forward with Safer Packaging
At Lasersec Technologies, we help pharma companies design practical anti-counterfeit packaging solutions — from scratch panels and QR codes to serialization and Track & Trace.
Backed by compliance expertise and real-world field success, our goal is simple: to help you protect patients, build trust, and stay ahead of counterfeiters in both rural India and global markets.
You’ve secured the order, production is complete, and your shipment is ready to move. But then, just before dispatch, your buyer asks:
“Does your packaging meet serialization and scan-based proof requirements?”
Imagine losing a million-dollar contract — not because of your medicine, but because your packaging failed to inspire trust. This is the reality many exporters face today. For global buyers, packaging has become the deciding factor between smooth delivery and a deal falling apart.
Why Packaging Standards Are Now Non-Negotiable
Global buyers are under pressure from regulators, distributors, and patients. They must ensure every product they source is traceable, authentic, and tamper-proof. That means export-ready packaging is no longer optional — it’s the foundation of international trade.
Key compliance must-haves include:
Track & Trace Systems – complete product visibility across the supply chain
Serialization – unique identifiers that meet global compliance norms
Tamper-Evident Features – seals or packaging that immediately reveal interference
Scan-Based Proof – QR codes or secure markings enabling instant authentication
Without these, buyers see risk — and in today’s market, risk means rejection. It’s not just about checking compliance boxes. Buyers want reassurance that:
Their shipments won’t face customs delays due to packaging gaps
They won’t be caught in regulatory disputes in importing countries
They can confidently show stakeholders a secure supply chain
For exporters, this transforms packaging into a proof of credibility. It’s no longer just a container — it’s part of your business reputation.
Regional Buyer Expectations: One Size Doesn’t Fit All
Every region enforces its own regulations. Understanding them isn’t just smart — it’s survival.
Region
Key Packaging Expectations
What It Means for Exporters
European Union (EU)
Strict serialization under the FMD (Falsified Medicines Directive) with database-driven verification.
Packs must be registered and verifiable via EU hub. Non-compliant shipments are rejected at borders.
Exporters must ensure their systems “talk” with US buyers’ systems for seamless data exchange.
Middle East & Africa
High counterfeit risks demand visible tamper-evidence + secure scan codes.
Buyers expect seals and markings they can verify instantly at distributor level.
According to the WHO, 1 in 10 medical products in low- and middle-income countries is substandard or falsified — highlighting why MEA and APAC buyers demand extra layers of security.
Before shipping, ask yourself:
Does every pack carry a unique, scannable serialization code?
Is there a tamper-evident seal that cannot be replaced unnoticed?
Can my systems generate and share serialization data with buyers?
Do I have scan-based proof of authenticity ready for customs or audits?
If the answer is “no” to any of these, your packaging isn’t truly export-ready.
Indian pharma is globally respected for high-quality medicines. But as regulations tighten, packaging standards are becoming the new benchmark for trust.
Those who adapt quickly — with serialization, secure QR codes, and tamper-evident solutions — will stand out as reliable partners. On the other hand, exporters who delay risk losing contracts, not because of product quality, but because their packaging didn’t pass the credibility test.
Global buyers are no longer asking if your packaging is compliant — they’re asking how quickly you can prove it.
Export-ready packaging is now a business advantage, not just a compliance step. For exporters preparing to expand globally, investing in the right packaging solutions is no longer optional.
Because in today’s market, packaging isn’t just protecting your product — it’s protecting your growth.
At Lasersec Technologies, we partner with pharma exporters to ensure their packaging meets global serialization, traceability, and anti-counterfeit standards — helping you ship with confidence and win global trust.
India’s pharmaceutical landscape is undergoing a transformation — and packaging is at the center of it. With the CDSCO’s new QR code and serialization mandates, every exported pharma product must now be secure, traceable, and tamper-evident.
For manufacturers, especially SMEs, this can feel like a complex compliance challenge. But there’s a powerful, proven solution already within reach: Holographic Blister Packaging.
1. The New CDSCO Reality
To curb counterfeit drugs and ensure authenticity across the supply chain, the Central Drugs Standard Control Organization (CDSCO) now requires export-bound pharmaceutical products to carry:
Secure and scannable QR codes
Unique serialization at batch or unit level
Tamper-evident features on primary packaging
This means your packaging must do more than look professional — it must communicate trust, security, and transparency to regulators, distributors, and patients worldwide.
2. Why Holographic Blister Packaging Foils Are the Ideal Fit
Holographic blister foils are designed not just for visual appeal, but for multi-layered protection. They merge optical security, digital traceability, and physical tamper resistance — all in one compact, cost-effective solution.
Key advantages include:
Built-in Anti-Counterfeit Security: Complex holographic patterns, diffractive designs, and hidden laser effects make duplication nearly impossible.
Tamper-Evident Layering: Any attempt to peel or alter the foil leaves visible damage — ensuring that the product cannot be resealed or reused undetected.
QR & Serialization Integration: Holographic foils can seamlessly integrate dynamic QR codes and serialized data, allowing regulators and end-users to instantly verify product authenticity.
Regulatory Compliance: They fulfill the CDSCO’s core requirements — secure labeling, traceability, and anti-tampering — without requiring major production line changes.
Supply Chain Visibility: When linked to digital Track & Trace systems, each blister pack becomes part of a transparent, verifiable export network.
3. How It Works
Each holographic blister foil is embedded with security layers visible and invisible to the naked eye.
When printed with unique serial numbers or QR codes, it creates a dual-authentication system:
Layer
Function
Benefit
Optical Security (Holography)
Visually identifiable design that’s impossible to replicate
Instant brand and regulatory authentication
Digital Security (QR + Serialization)
Unique, scannable identity for every pack
Enables verification and traceability
Tamper Evidence
Irreversible visual damage on interference
Prevents resealing or counterfeit replacement
This layered approach makes it extremely difficult for counterfeiters to reproduce or reuse packaging — offering compliance with confidence.
4. Why SMEs Should Choose Holographic Blister Packaging
Unlike large-scale digital upgrades, holographic blister foils are scalable, adaptable, and cost-efficient. For SMEs, this means:
No heavy capital investment in new lines
Immediate enhancement of regulatory readiness
Compatibility with existing packaging formats
Added brand value in export markets
It’s a simple way to make your products CDSCO-compliant and globally credible — without the complexity of building new infrastructure.
5. Beyond Compliance: Building Trust Across Borders
The global pharma supply chain thrives on transparency. By adopting holographic blister foils, Indian exporters not only meet CDSCO and international labeling mandates but also strengthen brand trust with distributors and healthcare professionals abroad.
Regulators see transparency.
Distributors see authenticity.
Patients see safety.
And your brand earns long-term credibility in every market it reaches.
Secure, Scalable, and Future-Ready
The CDSCO’s labeling mandates are here to stay — but compliance doesn’t have to be complicated.
Holographic blister foils bring together the best of physical and digital protection, offering a ready-to-implement, regulation-compliant, and cost-effective solution for Indian pharma exporters.
At Lasersec Technologies, we specialize in custom-designed holographic blister foils that combine optical security, dynamic QR codes, and tamper-evident protection. Our solutions are trusted by leading pharmaceutical manufacturers to safeguard brands, meet regulatory standards, and ensure patient safety.
Let’s help you make compliance your competitive edge — one blister pack at a time.
