Counterfeits & Anti-Counterfeiting Technologies- A Cat & Mouse Game

Medicine, Fashion, Food, Automobile- you name it, they have it. Counterfeits pervade every sphere of consumable products nowadays, and the sophistication of such practice is increasing to an alarming level.

However, companies have decided to fight and nail against it, since they realize that it has to be a global war against a web of invisible networks that span the globe and amass more than trillion dollars. Hence, of late, companies are trying to look for third-party methods to ensure that counterfeiting can be prevented.

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5 problems faced by Apparel Sector

The popularity of the apparel sector does not come without challenges. A lot of difficulties such as duplication of a label, changing customer demands, keeping track of responsible purchasing of raw materials, looking for names which are environmentally sustainable and much more are faced by the manufacturer. A few problems are from the customer point of view and the rest from the manufacturing side.

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Time to call a fake a fake

Counterfeiters are all over the field, and they are not leaving any business untouched. It hurts business most in this regard, is the automobile industry for more than one reason. Since its inception, the counterfeit practice has grown to become nearly equal to that of the original in many aspects.

So much so, any authorized dealer will tell you how much loss they incur because somewhere in the supply chain, the counterfeiters enter the scene and complicate the situation. More importantly, little administrative intervention or attention has been given in this regard.

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Want To Prevent Counterfeiting Hurting Your Business? Try these Holographic Solutions

World Health Organization or WHO recently came out with a huge piece of information. Apparently, as many as 32 billion dollars have been earned by the producers of counterfeit medicines globally, and the drug industry has lost this much money globally.  In a recent research, apparently, one out of five vehicles is made from counterfeit parts. Both from the manufacturer’s as well as customer’s point of view, this is a certified disaster on a large scale as it impacts both ends gravely.

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